Namhlanje, akukho mntu unokumangaliswa kukuba i-Apple Watch yeyona nto ithengiswa kakhulu kwihlabathi jikelele, nangona ihambelana kuphela nee-iPhones, ngokungafaniyo nezinye ii-smartwatches kwimarike Ziyahambelana nazo zonke izixhobo kwimarike, zombini iOS kunye Android.
I-Cupertino ayizange ivakalise amanani okuthengisa kwesi sixhobo, kunye ne-AirPods, ngoko kufuneka sithembele kuhlalutyo olwenziwa ziinkampani ezifana ne-IDC, i-App Annie, i-Counterpoint Research kunye nabanye. Ingxelo yamva nje ebonisa ukuthengiswa kwe-Apple Watch kwihlabathi jikelele kubonisa ukuba I-Apple iyaqhubeka nokulawula imarike.
Le ngxelo yamva nje, isayinwe yi-Counterpoint Research, ithi I-Apple inyuse inani lokuthunyelwa kwempahla ngo-2020 nge-6% xa kuthelekiswa nexesha elifanayo lonyaka ophelileyo. Oku kubonisa ukwanda kwesabelo semarike ye-2% xa kuthelekiswa no-2019. Ngale ndlela, i-Apple Watch ine-28% yesabelo semakethe ye-smart watch xa kuthelekiswa ne-26% eyayinayo kule mihla efanayo.
Kodwa ukuba sithetha ngemali, kufuneka sithethe ngayo 2.300 iidola ezigidi eyenziwe nguApple ngokuthengisa iimodeli ezahlukeneyo ze-Apple Watch. Ngokuka Counterpoint Research:
Ngokubhekiselele kwintengiso, indawo ye-Apple yomelele ngakumbi. Kwikota yesithathu, ifikelele kwi-2.300 yeebhiliyoni zeedola, phantse isiqingatha sokuthunyelwa kwe-smartwatch yehlabathi kunye nokwanda kwe-18% ukusuka kwixesha elifanayo kulo nyaka uphelileyo.
I-Samsung yayimile kwisiqingatha sokuqala sika-2020. Ekubeni itsala abathengi abambalwa be-premium xa kuthelekiswa ne-Apple, imfuno evela kwisiseko sayo yayibuthathaka ngexesha lobhubhane. Kodwa ibuyiselwe kwikota yesithathu ngokusungulwa kweGalaxy Watch 3. Ngokwengeniso, i-Samsung yakhula i-59% ngonyaka kwaye ilindele ukukhula okulungileyo ngoku.
Kwakhona, zombini iChina kunye noMntla Merika ngamazwe anjalo baye batsala imoto ivelisa uninzi lwengeniso eyenziwe kwiintengiso ze-Apple Watch.
