Inkonzo yomculo yokusasaza ka-Apple ihlala ingayeki, njengoko isenza iSpotify, okwangoku inababhalisi abangaphezu kwezigidi ezingama-60. Ngokodliwanondlebe uJimmy Lovine alunike upapasho lweBillboard, Umculo weApple ukhule kakhulu kwiinyanga ezintathu ezidlulileyo kwaye okwangoku inesiseko sabasebenzisi abazizigidi ezingama-30.
Kwinkomfa yokugqibela yomphuhlisi, abafana baseCupertino baphinde bathatha ithuba lomcimbi ukubhengeza ukuba ngaloo mhla babenababhalisi be-27 yezigidi. Kwiinyanga ezintathu ezinesiqingatha kamva badlula umqobo we-30. emi nesiqingatha nje sababhalisi beSpotify, ukumkani ongenakuphikiswa womculo osasaza kwihlabathi jikelele.
Akukho mntu uphikisanayo ukuba uLovine ungumthandi womculo, eqinisweni wayengomnye wabasunguli be-Beats Music, kodwa uyavuma ukuba ngokongeza ababhalisile abatsha, ukukhulula ii-albhamu ezikhethekileyo kunye nokuphula zonke iirekhodi kweli candelo, Akwanelanga ukugcina inkonzo yokusasaza umculo ka-Apple kwimarike:
Ndicinga ukuba sikwindawo efanelekileyo, sinabantu abalungileyo kunye nesimo sengqondo esifanelekileyo sokungazinzisi izinto ezikhoyo ngoku. Kungenxa yokuba sifumana izigidi zababhalisi kunye nokwandisa inani leekhathalogu ezikhoyo asikho iqhinga. Loo nto ayizukubambelela.
Andiqondi ukuba usasazo lwanele. Andivumi ukuba yonke into iza kuhamba kakuhle [nje] kuba iApple ingenile usasazo kwaye amanani anyuka ngenxa yeso sizathu. Jonga ikhathalogu: yinto yexesha phambi kokuba i-'60s ibe yi-'50 kwaye i-'50 ibe yi-'40. Abantu abaphulaphule i-60s baya kufa - ndingomnye wabo. Ubomi buyaqhubeka. Ke kuya kufuneka uncede amagcisa enze izinto ezintsha angenakuze azenze ngokwawo.