Intengo ye-Apple ihlala iqhathaniswa nezinye izinkampani ezinkulu zobuchwepheshe, njenge-Facebook, Google, Amazon ne-Netflix. Ngayinye emakethe yayo futhi inezici zayo, ekugcineni yizinkampani zobuchwepheshe ezinenani eliphakeme kakhulu lemakethe namuhla.
Emahoreni ambalwa edlule, umhlaziyi we-Apple UGene Munster, unikeze umbono wakhe nge ukuvela kwesitoko sika-Apple ngo-2019 futhi wayiqhathanisa nezinye ezobuchwepheshe. Isiphetho esifinyelelwe ukukhula okuphezulu kunabaqhudelana nabo ngqo, ngenxa yokukhula okususelwa kuzinsizakalo, necebo eliqondiswe kumthengi wokugcina.
Uma ufuna ukufinyelela i-athikili ephelele kaMunster, unayo ku web nguLoup Ventures, lapho echaza khona ngokuningiliziwe kwemvelo inkampani engaba nayo, ngemuva kowe-2018 oyinhlekelele, obangelwe yimpi yezohwebo phakathi kwe-US ne-China, ethinta inkampani ngqo, kepha futhi ngokungaqondile ngokuthengwe kubahlinzeki bayo ezweni lase-Asia.
Kepha isu lika-Apple eminyakeni yamuva ligxile ekubeni enye yezinkampani ezisezikhundleni ezihamba phambili ngokwe- ukuthengiswa kwezinsizakalo. Kuze kube manje, uhlu lwezinsizakalo yilolo olunikezwe efwini, amakhomishini wokuthengisa izinhlelo zokusebenza ezitolo zohlelo lokusebenza naku-Apple Music, phakathi kwabanye. Kepha ngo-2019 insizakalo ewujuqu izojoyina, okuyinto umncintiswano oyesabayo: the I-Apple isakaza i-TV. Cishe akuyona imbangi kusukela ekuqaleni kweNetflix, kodwa futhi kuyiqiniso ukuthi ingaba namakhasimende amaningi njengoba kukhona abasebenzisi be-Apple emhlabeni.
Ngakolunye uhlangothi, i-Apple ibonakala nge unikele ngemikhiqizo edingwa yikhasimende. Le yingxenye eyisisekelo yefilosofi yabo futhi abasebenzisi bayiklomelisa ngokwethembeka kumikhiqizo yabo. Lokhu kuhlolwe nge isilinganiso esiphansi se-churn kwemikhiqizo ye-Apple. Kunoma ikuphi, sizobona ukuthi imakethe iguquka kanjani ezinyangeni ezizayo, ikakhulukazi ngokuhamba kwethelevishini ye-Apple ukuthi imakethe ilindele lukhulu, futhi ihlelelwe inyanga kaMashi.