Ezinsukwini ezimbalwa ezedlule sishicilele i-athikili lapho, ngenxa yocwaningo olwenziwe yiJustWatch, singabona ukuthi kanjani Isabelo semakethe se-Apple TV + e-United States ngu-3%, isabelo kude kakhulu nezinye izinhlinzeko eseze zafika emakethe njengeDisney +. I-HBO Max noma iPeacock (NBC).
Awudingi ukuba uhlakaniphe kakhulu ukwazi ukuthi siyini isizathu: ukuntuleka kokuqukethwe. I-Apple yethule isevisi yayo yokusakaza ividiyo ngaphandle kwesisekelo sokubambelela kuyo, isisekelo esivumela abasebenzisi ukuthi bajabulele okuqukethwe okungekona okwangempela noma okukhethekile uma sebevele bakudlile konke okuqukethwe koqobo noma bengenandaba nokutholakalayo.
Ukuzama ukugcina intshisekelo yabasebenzisi nokuthi umphumela olindelwe yi-Apple, nokuthi ucwaningo lwakamuva luqinisekisa, akwenzeki, inkampani esekwe eCupertino kwandiswe isikhathi samahhala saze safika ngoJulayi, noma mhlawumbe ngeke kwanele inqobo nje uma i-Apple ingafaki ikhathalogi eyisisekelo.
Ngokwabafana be Okunhlobonhlobo, ngocwaningo olushicilelwe nguMoffetNathan, abasebenzisi abangama-62% okwamanje abasebenzisa i-Apple TV + benza kanjalo ngenxa ye- qalisa ukukhushulwa i-Apple inikelwe kubo bonke abasebenzisi abathenga i-iPhone, i-iPad, iMac noma i-Apple TV.
Lolu cwaningo olufanayo luqinisekisa ukuthi iningi labasebenzisi ungahleleli ukubhalisa kabusha lapho isikhathi sesivivinyo siphela noma abanasiqiniseko sokwenza kanjalo. U-30% walabo basebenzisi bathi bazovuselela ukubhalisa kwabo lapho kuphela. Ama-29% athi ngeke aphinde ayisebenzise, kanti ama-3% asele athi abengenaso isiqiniseko.
Ukuqhathanisa izibalo neDisney +
Uma siqhathanisa lezo zibalo nalezo zeDisney +, iphinde yethule uhlelo lokuphromotha lwaminyaka yonke ngokwethulwa kwensizakalo yayo yokusakaza ividiyo esetshenziswa njengamanje ngu-16% wababhalisile. Kulokhu 16%, Ama-48% athi azobhalisa kabusha uma kuphela ngenkathi i-19% ingahlelile ukwenza kanjalo.
Uma i-Apple ifuna ukugcina ababhalisile ukuthi ikutholile kuze kube manje nokuthi akekho owaziyo ngoba i-Apple azivezi izibalo ezisemthethweniAwunakusekela isu lakho kuphela ekungezeni okuqukethwe koqobo, okuqukethwe okungabizi kakhulu futhi kudla isikhathi ukukhiqiza, kepha futhi kudinga ukunikezela ngekhathalogi eyisisekelo, njengazo zonke izinsizakalo zokusakaza ividiyo ezenzayo.
