Njengoba impumelelo yokusakazwa kwezinsizakalo zevidiyo njengeNetflix, i-Comcast, i-Amazon, i-HBO nezinye ikhula, Ukuqashwa kwama-movie ama-iTunes Movie kanye nesabelo semakethe yokuthengisa kuncishiswe ngaphansi kwengxenye.
Ngokombiko wakamuva oshicilelwe yileli phephandaba The Wall Street Journal, Isabelo sika-Apple sokuthengiswa kokuqukethwe kwamavidiyo nokuqashwa kwehle ngamaphesenti angama-20 kuye kwangama-35, isuka ngaphezu kwamaphesenti angama-50 ngo-2012, ngokusho kwemithombo yaseHollywood.
I-Los izinsizakalo zokusakaza, okunikezwa ngemali ekhokhwa nyangazonke enikela ngesilinganiso esiphansi sama-movie, uchungechunge, amadokhumentari nezinye izinhlelo, ikakhulu kubhekele lesi simo, ngaphandle kokukhohlwa amanani entengo aqashisayo wokuthenga nokuthenga ama-iTunes, imvamisa ingaphezulu kakhulu kwentengo yokuthengisa yomkhiqizo ophathekayo.
Ngale ndlela, lapho ukuthengisa nokuqasha ama-iTunes Movie kucwila khona, I-Amazon ibone isabelo sayo semakethe sikhula ngamaphesenti angama-20. Okwamanje, umhlinzeki wekhebula waseMelika ohola phambili, IComcast isivele ifinyelela kumaphesenti ayi-15 isabelo semakethe sama-movie nezinhlelo zethelevishini.
Kumele kuqashelwe ukuthi lokhu kwehla akufani kubulili ababukelwayo njengoba i-Apple ithuthukise amafilimu azimele futhi yasayina izivumelwano zamalungelo akhethekile kokuqukethwe okukhiqizwe ngaphandle kwama-studio amakhulu, yaba yimbangi enamandla kulo mkhakha.
Impendulo yeCupertino Kulezi zibalo ukuthi i-Apple igxile ekuhlinzekeni abasebenzisi ngezinsizakalo zokubhalisa ezifana neNetflix ne-HBO nge-App Store. Ngaphezu kwalokho, iveze nokuthi ukuqashwa kwama-movie nokuthengwa kukhuphukile ezinyangeni eziyishumi nambili ezedlule ukufinyelela ezingeni eliphezulu kakhulu esikhathini esingaphezu kweminyaka eyishumi, isitatimende esiphikisana nalo mbiko.
Ngokuvamile, Umbiko ichaza ukuthi ukuqashwa kwama-movie edijithali nokuthengisa kukhuphuke ngamaphesenti ayi-12 ngonyaka owedlule, Izinsizakalo zokubhaliselwe njengeNetflix ne-Amazon Prime zibe nomthelela ekwehleni kwemali engenayo kusukela ekuqashweni. Ukuthengiswa kwamafilimu nakho kuye kwehla emholweni wabo, kwafinyelela ku-21% uma kuqhathaniswa nama-29% ngo-2015.
Ngethemba ukuthi bafaka amaphromoshini amaningi kanye nezaphulelo ukwenza kusebenze ukuthengwa kwedijithali kwama-movie
Kepha uma kujwayelekile, kulokho okukhokhela i-movie ku-iTunes ubona uhhafu wenyanga ku-Netflix, futhi ngicabanga ukuthi kwezinye izinkampani.