Bebesondele ekushayeni irekhodi abebeliphethe cishe amasonto angama-52 lapho bemi emaphoyiseni angama-130,49, kepha kulokhu nangemva kwemiphumela yezimali ekhonjiswe ngoJanuwari 31, inkampani ithole amaphuzu afinyelela kwangu-129,39, eduze kakhulu kwerekhodi. Lokhu kujwayelekile lapho ukhombisa imiphumela yezezimali yekota edlule enezinombolo zokuthengisa eziphakeme nenzuzo, kepha kungenxa yokuthi i-Apple isivele inyukile ngaphezu kwenani eliphakeme elifinyelelwe ngonyaka odlule manje emasontweni ambalwa edlule, besingadingi ukukhombisa lutho lokho kukhuphuka futhi manje bawile amaphuzu ambalwa nje kusuka kwirekhodi lentengo.
Noma isikhwama singaphephile I-Apple ihlala iyinani eliphephile labatshalizimali ababone ukukhula okuqhubekayo enkampanini iminyaka. Kuyiqiniso futhi ukuthi ngonyaka odlule bawela enanini elingajwayelekile, bafinyelela kuma-dollar angama-96 ngesabelo ngasinye, into eyenzeka nango-2014 lapho behla ngaphansi kwamadola ayi-100, kodwa kusobala ukuthi nangale ndlela i-Apple ayibuthaka kunalokho okuphambene nalokho futhi ilinganisa intengo ngokushesha.
Ngakho-ke akunakushiwo ukuthi inkampani ihamba ngesikhathi esimangazayo ngomqondo wezomnotho nakwezenhlalo, ngoba ekugcineni singabasebenzisi abathenga imikhiqizo yabo nalabo abanikeza inzuzo enkampanini, ethinta ngqo izimakethe, kuguqulwa amasheya futhi kuwenze aphuphume. "Umdlalo" wemakethe yamasheya unjengoba unjalo futhi sonke siyacaca ukuthi zombili ziphansi phezulu naphansi, kodwa ukukhuphuka kwesimilo okumelwe yilezi zinombolo zamarekhodi ekuqaleni konyaka kufanele zamukelwe kahle kakhulu yinkampani.
