Kwesinye isikhathi, kubonakala sengathi kunabantu abaningi abanesikhathi esiningi esikhululekile futhi ukuzama ukusebenzisa isikhathi sabo, bazinikezela ekwenzeni ucwaningo lwezinto ezahlukahlukene kakhulu. Ngokuya ngocwaningo lwakamuva lwe-Brand Privacy, i-Apple Music, ngonyaka owedlule ebeke lesi simo esikhethekile, liwele endaweni yesihlanu, lidlulwa yiSpotify.
Ucwaningo lweBrand Intimidation, olulungiselelwe yi-MBLM, luqhathanisa izinhlelo zokusebenza nezinkundla zokuxhumana ngokulinganisa i- isayensi yemizwa yezixhumanisi ezisungulwa ngabantu ngemikhiqizo. Kwinkampani ngayinye noma isevisi ngayinye Unikezwe i-quotient ngokuya ngezimpendulo zakho zenhlolovo.
I-Apple Music ibekwe kuqala ohlwini lwe-MBLM ngonyaka odlule, kodwa kubonakala sengathi kulo nyaka, izinto azihambanga kahle kangako, kusukela lapho idluliswe yiPinterest, Spotify, Pandora, ne-Instagram ngaleyo ndlela. I-Spotify iyinhlobo yokuqala yomkhiqizo. kwabesilisa ngenkathi iPinterest ingeyabesifazane.
I-MBLM ihlolisise inani labathengi abangu-6.200 XNUMX e-United States, Mexico nase-United Arab Emirates ukuthola le datha. Abathengi okukhulunywe nabo babephakathi kweminyaka engu-18 no-64 ubudala. Njengoba singafunda kulolu cwaningo:
Yize kuyingxenye etholakala yonke indawo enqubweni yethu yansuku zonke, ama-app kanye nezinkundla zamapulatifomu ezenhlalo ziyaqhubeka nokusebenza kahle esifundweni sethu sango-2019. Zisezingeni eliphansi kakhulu le-ecosystem ye-smartphone futhi ukuthembana manje sekuba yinselelo enkulu njengoba le mikhiqizo izama ukukhula. Noma kunjalo abaculi abanamandla abanjengoPinterest bakha izibopho ezinamandla, ikakhulukazi nabesifazane.
Uma sikhuluma ngemikhiqizo hhayi ngemikhiqizo, Le nkampani efanayo ishicilele ucwaningo olufanayo ngoFebhuwari, isifundo lapho sibona khona ukuthi iYouTube ikleliswe kanjani kuqala ilandelwe yi-Apple isendaweni yesibili neNetflix kwesesithathu.