Ngenyanga edlule, sishicilele i-athikili ehlobene namahemuhemu akamuva azungeze iProject Titan, uhlelo lokushayela oluzimele luka-Apple. Lamahemuhemu aphakamisa ukuthi abasebenzi behliswe ngabantu abangama-200 cishe. Ekugcineni, lawo mahemuhemu enziwe ngokusemthethweni. Inkampani ezinze eCupertino isimemezele ukudilizwa kwabasebenzi abangu-190 inkampani enabo eSanta Clara naseSynnyvale.
Izindaba zokuqala ezihlobene nephrojekthi ye-Titan zavela ngo-2014. Ngaleso sikhathi nangeminyaka eyalandela, Abakwa-Apple baqashe onjiniyela abangamakhulu ukuklama nokwakha imotoKepha ngenxa yezithiyo eziningi endleleni, inkampani yashintsha ukugxila ekwakheni uhlelo lokushayela oluzimele oluzothengisela abakhiqizi bezimoto.
U-Apple umemezele lokhu kudilizwa kwabasebenzi ngencwadi ayibhalele uMnyango Wezokuqashwa Kwezindawo Zokusebenza eCalifornia kusukela ngo-Ephreli 16 kuzofanele bayeke ukuya emahhovisi lapho kuze kube manje bebenza umsebenzi wabo.
Onjiniyela kube yimisebenzi ethinteke kakhulu ngalokhu kudilizwa kwabantu okukhulu. Phakathi kwabasebenzi abangu-190 manje abangaqala ukufuna umsebenzi kukhona abaphathi bezinhlelo zobunjiniyela abangama-28, onjiniyela behadiwe abangama-33, onjiniyela bokuklama imikhiqizo abangama-31 nabanjiniyela bama-software abangama-22.
Ukulandela lesi sinyathelo esimenyezelwe yi-Apple, akucaci ukuthi ikusasa liphetheni ngezifiso ze-Apple zezimoto. Njengoba uTim Cook esho kaningi, izimoto ezizishayelayo zingunina wazo zonke izinkinga ze-Artificial Intelligence. Kodwa-ke, ngokuwa kokuthengiswa kwe-iPhone, inkampani ibonakala igxila emizamweni yayo kumaphrojekthi anekusasa langempela, isusa bonke labo abanganikeli ngezifiso ezithembisayo inkampani uTim Cook agijimayo angazethemba.