NgoFebhuwari 5, ohlelweni olwaziwa kakhulu "Leli sonto kwezobuchwepheshe", kungenzeka ukuthi kwaxoxwa nge-Apple, ngokwethula isigqoko sokuzivikela noma izibuko ezihloselwe iqiniso langempela yinkampani eyaziwayo yamalensi wezithombe Carl Zeiss. Ohlelweni babambe iqhaza U-Leo Laporte, u-Georgia Dow, no-Peter Cohen futhi ophethe u-Scoble abanikanga imininingwane eminingi ngalokho okuthunyelwe kuze kube manje, kepha bakwenzile. Baqhubekisele phambili isimemezelo esikhona ehlobo lika-2017 noma ezinyangeni zokuqala zika-2018.
Kubonakala sengathi I-Apple izosebenzisa iqiniso elithile lenkampani ukwethula izibuko zayoNjengokuvulwa kwendlunkulu entsha ye-Apple noma ukugubha iminyaka eyi-10 ye-iPhone.
Ngokusho kukaScoble, maqondana nesimemezelo sika-Apple wathi:
Lokhu kungaba yifa likaTim Cook… empeleni kuyifa likaSteve Jobs futhi.
UCarl Zeiss unemodeli yangempela engokoqobo emakethe. Imayelana nemodeli I-VR One Plus, ihedsethi enefoni eyakhelwe ngaphakathi, iyiguqula ibe isistimu engokoqobo ebonakalayo, efana ne- Samsung Gear VR o I-Google Daydream.
Esikhundleni salokho, uZeiss wabamba iqhaza ngoJanuwari odlule ku Umbukiso Wezinto Zomthengi, kepha ayilethanga lutho maqondana neqiniso elibonakalayo. Ngokusho kukaScoble, u-Apple ubezocela imfihlo yenkampani ukuthi igweme noma yiluphi uhlobo lwamahemuhemu noma ukuvuza.
I-Apple ibilokhu inentshisekelo kokungokoqobo, ngamazwi kaTim Cook uqobo. Kepha akucaci ukuthi izoyithuthukisa kanjani imikhiqizo yayo kulo mkhakha.
Esethulweni semiphumela ebibanjwe ngoJuni odlule, uTim Cook uzilinganisele ekutheni:
Sikholelwa ukuthi kunezinto ezinhle kumakhasimende kanye nethuba elihle lebhizinisi. Ngakho-ke siyatshala imali.
Mayelana namahemuhemu, asikwazi ukuphika noma ukuqinisekisa noma yini ngakho. Yini isiqinisekiso, yiminyakazo ekuqashweni kwabasebenzi eminyangweni yamasu, ethuthukisa yomibili imikhiqizo nesoftware yemakethe engokoqobo ebonakalayo.