Kade sikhuluma ngezinhlelo zesikhathi esizayo ze-Apple ngensizakalo yayo yokusakaza ividiyo izinyanga eziningi. Kuningi ukunyakaza esikubonile engxenyeni ye-Apple ngalo mqondo futhi isibalo esikhulu sezivumelwano inkampani efinyelele kuzo, kepha okwamanje besinokungabaza okubili: usuku lokuqalisa nokuthi i-Apple ihlela kanjani ukunikela ngakho konke lokhu okuqukethwe.
Ngokusho kwamahemuhemu wakamuva, okukodwa kokungabaza okubili kubonakala kusezinhlelweni zokucaciswa, ngoba ngokusho kweThe New York Times, ipulatifomu yevidiyo ka-Apple ingabona ukukhanya kosuku ngoMashi 2019, ekuqaleni, ngakho-ke kusasele unyaka, ukuze bakwazi ukubona ukuthi i-Apple izinikele kuphi futhi ukusakaza amapulatifomu evidiyo kulungile.
Ukwahlukaniswa kokuqukethwe kwasekuqaleni kuka-Apple kwenziwa ngabantu abangaba ngu-40 abasatshalaliswa emaqenjini afuna okuqukethwe izingane, iLatin America neYurophu, ngaphezu kwalokho kusobala ukuthi yi-United States. Lokho "ngokusemthethweni" esikwaziyo, I-Apple isebenza kumaphrojekthi ayi-12 asevele evaliwe futhi sibazisile njengoba izivumelwano zenziwe zaba semphakathini.
Zonke lezi zivumelwano zingathatha cishe unyaka ukwenzeka, ngenhlanhla ethile, kepha kwesinye isikhathi, izinkathi zokuqala zithatha isikhathi eside ngoba kwasekuqaleni kufanele ufinyelele esivumelwaneni nabalingisi, imibhalo, ukulungiselelwa, iqembu ...
Ngokusho kweThe New York Times, kungenzeka kakhulu ukuthi inani lokuqala le-1.000 billion u-Apple abehlele ukulitshala ngonyaka wokuqala, ukunqoba kalula, ngoba iphoqelelwe ukuthi ibhide ngokuqukethwe okuthile obekuzungeza kokubili i-Netflix ne-HBO.
Okwamanje, inkinga enkulu i-Apple ebhekene nayo njengamanje iku- thola indawo kaBrian Fuller ukwazi ukuqala ngeprojekthi ye-Amazing Tales, ngemuva kokuphuma kwale phrojekthi, ngenxa yokwehluka kokudala phakathi kuka-Apple noBrian. I-Apple ifuna konke okuqukethwe ezikhiqizayo, kube okwabo bonke abalaleli, lapho okwesithupha, udlame namagama amabi engekho nganoma yisiphi isikhathi.