Umakadebona kwezobudlelwano nethelevishini yekhebula, uBernadette Simpao, owake wasebenza ezinkampanini ezibalulekile njenge-AMC neViacom, usanda kuqashwa yi-Apple ukuhlanganisa imizamo yomnyango wezobudlelwano nomphakathi wenkampani ukwenza ngcono okuqukethwe nezicelo ihlobene ne-Apple TV entsha. Lokhu kuzosiza ukuthuthukisa imibukiso yethelevishini, ama-movie, izinhlelo zokusebenza, izincwadi nama-podcast i-Apple eyenza itholakale kubasebenzisi esitolo se-iTunes.
Ngokwolwazi esiluthole kwizinhlobonhlobo, uSimpao uchithe iminyaka eyishumi yomsebenzi wakhe eViacom making imisebenzi ehlukahlukene yokuxhumanakufaka phakathi lowo woMqondisi oMkhulu wezokuXhumana eViacom International Media Networks, ngaphambi kokujoyina i-AMC, inethiwekhi edumile ebhekele izingoma ezinjenge- "The Walking Dead," uchungechunge eseluthole izigidi zabalandeli.
Imithwalo yakhe yemfanelo ngesikhathi sakhe njengomphathi eViacom ifaka imisebenzi ekuphathweni kwezikhangiso ukukhomba abathengi nangaphandle kwe-United States, kufaka phakathi amanethiwekhi afana ne-MTV, Nickelodeon, BET, neComedy Central. Kusukela ngo-2007 kuya ku-2009, ubesebenza njengeMenenja Yezokuxhumana Nezokuxhumana Komphakathi kuma-BET Networks, ngokwephrofayili yakhe ye-LinkedIn.
UJim Maiella, Iphini Likamongameli Wezokuxhumana e-AMC naye ukhulume ngomsebenzi kaSimpao kule nkampani:
UBernadette ungumxhumanisi onekhono kakhulu, ungumuntu oxuba ithalente lakhe elibalulekile lapho exhumana nesipiliyoni sebhizinisi maqondana nomthengi. Ungeza kakhulu emaqenjini ezokuxhumana enza womabili ama-AMC nama-IFC Films ukuthi ayini, futhi ngiyazi ukuthi yomibili le mikhiqizo izozuza iphuzu lakho lokubuka kanye nombono wakho emicimbini ephatheka kahle enika amandla leli bhizinisi.