Besilokhu sikhuluma iminyaka embalwa mayelana nezinhlelo ezikhona ze-Apple zokuntywila ekudalweni kokuqukethwe. Okwamanje usethathe izinyathelo zokuqala ngohlelo lwangempela lwePlanethi Yezinhlelo Zokusebenza, uhlelo oseluqedile ukuqoshwa kwalo noluzotholakala maduzane kuphela kubabhalisi be-Apple Music. Uhlelo lweCarpool Karaoke nalo luzofika maduze kule pulatifomu, ngefomethi emfushane kuneyokuqala. Kepha kubukeka sengathi ngeke kube yibo bodwa abazovela ku-Apple Music, okungenani njengoba singathola ekuthathweni kwesivumelwano sakamuva senkampani, owayengumphathi omkhulu wakwa-YouTube, lowo ngokusho kwamanye amahlebezi, Kuhloselwe ukukhuthaza ukwenziwa kokuqukethwe kwakho.
Ngokubika kwephephandaba iThe Information, ukusayinwa okusha, uShiva Rajaraman, uzobika ku-Eddy Que, iphini likamengameli omkhulu wakwa-Apple weSoftware and Services. Njengoba singafunda kuphrofayela yakhe ye-LinkedIn, uShiva uke wasebenza iminyaka eyi-8 ku-YouTube, ukuze kamuva abe yingxenye yeSpotify phakathi nale minyaka emibili edlule. Ngemuva kwalokhu Uzobe ephethe isu lokulalelwayo nokubukwayo lenkampani.
UShiva ubeyingxenye ebalulekile yesivumelwano i-YouTube efinyelele kuso neDisney sokuthi laba bakamuva banikele ngakho konke okuqukethwe ngokusebenzisa uhlelo lokubhalisile. Uke wabamba iqhaza emisebenzini efanayo ku-Spotify, kufaka phakathi amalayisense okusakaza avela kwaDisney, iTime Warner neNBC, kanye nokufeza ukusebenzisana okuhlukahlukene nezinhlelo zokusebenza ezithile ezifana ne-Discover. Ubuye futhi wabambisana ngenkuthalo ekwakhiweni kwesigaba se-Spotify podcast.
UShiva uzophatha isigaba se-audiovisual se-Apple Music, isigaba, njengoba ngishilo ekuqaleni kwalesi sihloko, sesivele siyaqhubeka, kepha Kubukeka sengathi okwamanje abanayo inkambo echazwe kahle kulo mkhakha.
