Ngokusho kweWall Street Journal, i-Apple ngabe isanda kuthola isiqalo esincane esibizwa nge-Emotient owabeka ibhizinisi lakhe ekusetshenzisweni kobuchwepheshe bokubona ubuso bomkhakha wezokukhangisa nokumaketha. Ngisho nokuhlolwa sekwenziwe emkhakheni wezokwelapha wokuhlaziywa kobuhlungu.
Ngaphezu kwalokho, iwebhusayithi ye-Emotient ithuthukise ikhono lobuchwepheshe bayo ku- thatha impendulo engokomzwelo ngqo kusuka kumakhasimende. Ukungabaza okungihlaselayo ukuthi i-Apple izokuhlanganisa kanjani lokhu kubonwa kobuso ngokuya ngemizwa kwisoftware yokuqoqa idatha ngaphandle kokuthinta ngokusobala ubumfihlo bomsebenzisi, mhlawumbe ibixwayisa ngaphambili ukuthi izibalo zokusetshenziswa ezingaziwa zizothathwa nalobu buchwepheshe phakathi .. sizobona.
Ngamazwi enkampani uqobo:
Ukusetshenziswa kokuqashelwa kwemizwa nokuhlaziywa kwayo okulandelayo kwehlukile futhi kwehlukile komunye nomunye njengobuntu bamakhasimende ethu. Nomaphi lapho kunamakhamera, awukwazi ukuphuthelwa ama-analytics evidiyo wezinkulumo, ithuba lokufunda ngesimo sekhasimende nokuthi bacabangani njengoba bephendula ngokomzwelo kokuhlangenwe nakho kokukhangiswa kwemikhiqizo nensizakalo.
Izindleko zalokhu kutholwa zihlala zingaziwa, kepha ngokusho lonke ulwazi oluvela ezincwadini ezahlukene Kubonakala sengathi baziqinisekisile lezi zindaba. Noma kunjalo, sesivele sazi ukuthi i-Apple inentshisekelo enkulu kulolu hlobo lobuchwepheshe ngoba cishe ezinyangeni ezine ezedlule iphinde yathenga enye inkampani kusuka izici ezifanayo ezibizwa nge-Faceshift, inkampani yaseSwitzerland egxile ekucabangeni ngokusekelwe ekubambeni kokunyakaza okuthathu. Ngisho nango-2010, u-Apple waphinde wathola inkampani yaseSweden yokuqashelwa ubuso iPolar Rose.
Izinhloso zika-Apple azikacaci okwamanje, kodwa Kubonakala sengathi kuyinto yokuvelela futhi hhayi nje njengokuhlanganiswa kwezici ezine ezintsha ezibalwa kuzinguqulo ezilandelayo zesistimu, kepha kunganwetshwa nasemikhakheni efana nokuphepha kwe-biometric ngokwesibonelo.