Kuyimfihlo evulekile yokuthi i-Apple isebenza isevisi yokusakaza ividiyo, isevisi engalethwa ngokusemthethweni ngoMashi 25, ngokusho kwemithombo ehlukene. Kepha akuyona kuphela enkulu leyo uhlela futhi ukungena kwi-VOD service, ngoba iDisney ibuye yamemezela isikhathi esingaphezu konyaka esedlule ukulandela leyo ndlela.
Inkinga ebhekene nesikhulu esiphezulu seDisney uBob Iger ukuthi kungenzeka ukuthi aphoqeleke ukuthi akwenze lokho shiya isikhundla sakho ebhodini labaqondisi be-Apple ngenxa yokushayisana kwezintshisekelo, Ngokusho kukaBloomberg, noma kungenzeka futhi ukuthi bobabili bafinyelele esivumelwaneni sokuhlanganyela okuqukethwe, into engaba yinhle kakhulu ku-Apple kodwa hhayi kangako kwiDisney.
Ngeke kulunge kuDisney ngoba inkampani esekwe eCupertino inamaphrojekthi ahlukahlukene alalelwayo ngendlela yochungechunge namamuvi kodwa konke lokho okuqukethwe izobe ikhethekile kungxenyekazi ye-Apple. Ngaphezu kwalokho, iDisney ifuna ukunikeza ikhathalogi yayo ebanzi kuphela kungxenyekazi yayo (Star Wars, Marvel ...).
UBob Iger wayengumngane osondelene kakhulu kaSteve Jobs. Eminyakeni eyisishiyagalolunye eyedlule, kwakuyinkampani yokuqala yaseHollywood ukuhambela isethulo se-Apple ukumemezela ukuthi izothengisa womabili ama-movie nochungechunge lwethelevishini nge-iTunes.
Ngokusho kukaJohn Coffee, umqondisi weCentre for Corporate Governance eColumbia Law School, iDisney neApple kungadingeka "Yazi ukuthi bazoba yizimbangi ezisebenzayo kungekudala."
Uma uBob ekugcineni eshiya ibhodi labaqondisi, bekungeke kube okokuqala isikhulu esiphezulu se-tech siphoqeleka ukwenza njalo ngenxa yokushayisana kwezintshisekelo. U-Eric Schmidt wakwa-Google wayesebenze ebhodini yabaqondisi bakwa-Apple kusukela ngo-2006 kuya ku-2009, lapho ephoqeleka ukuba asule esikhundleni "ngenxa yombango owawushubile phakathi kwalezi zinkampani zombili kanye nezingxabano ezazingase zibe khona zikaSchmidt." Ngokwenkulumo yabezindaba eyakhishwa yi-Apple yamemezela uphawu luka-Eric.
