Ngasekuqaleni konyaka, i-Apple yethule ukuzibophezela kwenkampani kokuqukethwe okuphathelene nokuthengisa. Uchungechunge lwakhe lokuqala alwethulile bekuyiThe Planet Of The Apps, okuyiqiniso okukhombisa lokho ishiye ukunambitheka okumnandi kwabezindaba futhi kubi kakhulu emphakathini wonjiniyela.
Ukubheja okulandelayo kuka-Apple bekuyiCarpool Karaoke, okuyi-spin-off yohlelo lukaJames Corden Ukuguqulwa kwesakhiwo sohlelo lwangempela kusho ukuthi abezindaba nabalandeli ababonanga ngamehlo amahle, ngakho-ke lolu chungechunge lwesibili lwe-Apple nalo selushibilikile.
Ngonyaka olandelayo, kulinganiselwa ukuthi i-Apple iyahlela tshala imali engaphezu kwama- $ 1.000 billion kokuqukethwe koqobo, kepha okwamanje besingenalo ulwazi mayelana nosuku olulindelekile lokwethulwa kwale nsizakalo, asazi ukuthi luhlela ukuyinikela kanjani. Uma kungekho isiqinisekiso esisemthethweni, inkampani yeCSS Insight iqinisekisa ukuthi ukwethulwa kwe-Apple's Netflix kuzoba ngonyaka ozayo.
Okwamanje, okuwukuphela kwesiqinisekiso esisemthethweni mayelana nokuqukethwe kwakho ohlela ukukwenza yi- Ukwenza kabusha izindaba ezimangalisayo, uchungechunge olwenziwe nguSteven Spielberg futhi oluzophinde lukhishwe futhi njengenye yezinto ezikhethekile ze-Apple. Zombili i-Netflix ne-HBO bebebheja kokuqukethwe kwabo ngempumelelo enkulu, okubavumele ukuthi bathole inani elikhulu lababhalisile.
Kepha i-Apple ngeke kube ukuphela kwensizakalo ye-VOD ezobona ukukhanya kungekudala, kusukela IDisney imemezele nezinhlelo zayo zesikhathi esizayo maqondana nalokhu kwe-2019 futhi ngalo izonikela ngakho konke okuqukethwe enelayisense njengamanje kwezinye izinsiza ezifana neNetflix. Ikhathalogi ezonikezwa yiDisney izokwakhiwa ngama-movie we-Marvel, i-Star Wars ngaphezu kwemidwebo kaPstrong ne-Disney uqobo.
Inhloko yakwaDisney, isho ezinsukwini ezimbalwa ezedlule ukuthi intengo yenkonzo yakhe, okungenani ekuqaleni, izoba ngaphansi kuneNetflix, ngenxa yobukhulu obuncane bekhathalogi yayo. Ngokunokwenzeka, i-Apple ivula inqubomgomo efanayo kodwa okokuqala, kumele ikhulise okuqukethwe ezokuhlinzeka nge-VOD yayo, ngoba ngochungechunge lwayo izokwazi ukwenza okuncane noma ingenzi lutho emakethe, imakethe ephethwe yiNetflix emhlabeni wonke. .
