Ipulatifomu yevidiyo yokusakaza enkulu kunazo zonke emhlabeni, INetflix ibhekene nokulahleka kwababhalisile "okungalindelekile" ngenxa yokwenyuka kwentengo yesilinganiso sakho senyanga.
Ngasekuqaleni konyaka, iNetflix yakhumbuza abasebenzisi bayo asebemnkantshubomvu ukuthi ilungelo elitholwe ngabadala nokuthi bangakwazi kanjani gcina imali engu- $ 7,99 iminyaka emibili, izophela ngesinye isikhathi kwikota yesibili noma yesithathu ka-2016.
Ababhalisile abaningi abathandi ukunyuka kwentengo yeNetflix
Encwadini esanda kuyibhalela abatshalizimali benkampani, isikhulu esiphezulu seNetflix uReed Hastings uphawule ukuthi kubi kanjani ukuthi ingxenye enkulu yababhalisile iphendula "ngokungalindelekile" kulokhu. ukukhuphuka kwentengo okuseduze.
Incazelo ayikholisi
Ukulahleka kwala malungelo atholwe ababhalisi abadala kunabo bonke besikhulumi kusho ukuthi imali yenyanga izokhuphukela ku- $ 9,99 ngenyanga, into iNetflix eyixhasa ngokutshalwa kwemali okukhulayo emikhiqizweni yayo yempumelelo enkulu nekhwalithi efana ne- "Orange yiNew New", "House of Cards", "Daredevil", "Narcos" noma enye yezincwadi zayo zakamuva, "Stranger Izinto ", phakathi kwabanye.
Kodwa-ke, amanye alolu chungechunge ("I-Orange yiNew Black", "iNdlu Yamakhadi") aqala ukubonakala ngo-2013, kanti imali entsha engu- $ 9,99 ngenyanga yababhalisile abasha yaqala ngonyaka ngemuva kwalokhu, ngo-2014. ukungabaza ngezimpikiswano ezibekwe yinkampani.
Manje, labo basebenzisi abafisa ukwenza kanjalo banethuba lokuthi gcina imali engu- $ 7,99 / ngenyanga ngokushintshisana ngokushiya ividiyo ye-HD.
Lesi simo sithinte inani lenkampani futhi sehlisele phansi inani lezokuphepha kwayo. Amasheya weNetflix awele ku-15% ngaphambi izolo umbiko wayo wemiphumela obhekise kwikota yesibili wenziwe waba semphakathini.
Amagoli angafinyelelwe
Kulo mbiko, iNetflix ikhombise ukuthi bekulindeleni ngokushesha ngokwenani lababhalisile. Ngokuqondile, ukubonile lokho kulindeleke ukuthi kungeze ababhalisile abasha abayi-532.000 e-United States, futhi cishe abayizigidi ezingama-2,10 emhlabeni jikelele kuyo yonke ikota yesibili yonyaka we-2016. Iqiniso, nokho, alizange ligijime ngasohlangothini lwabo. Zombili izilinganiso bezingaphezu kweqiniso Ekugcineni, inkampani yengeze amakhasimende amasha ayi-160.000 e-United States kanye nezigidi eziyi-1,52 phesheya, ishiya inani lekota kubasebenzisi abasha abayizigidi eziyi-1,7, cishe isigidi esingaphansi kwesilindelekile.
Ngokusho kweNetflix, lezi zibalo ziphendula "ukusakazwa kwabezindaba ekuqaleni kuka-Ephreli ngohlelo lwethu lwababhalisile besikhathi eside," kusho uReed Hastings encwadini ayibhalele abatshalizimali.
Ukungaqondi kahle?
Ngakolunye uhlangothi, UHastings ulinganisela ukuthi abalimala kungenxa yokungaqondi kahle ngababhalisile abaningi. Ngokusho kwakhe, "amanye amalungu abona izindaba njengokunyuka kwentengo okusha okuseduze", esikhundleni sokuzibona njengeziphela kwesikhathi sokubonga nokucatshangelwa kwabasebenzisi abathembekile kakhulu.
Njengoba intwasahlobo isondela ngakho-ke futhi nokwenyuka kwentengo kumenyezelwe, Usesho lwe-Google lukhuphukile ngabasebenzisi abafuna ulwazi mayelana nezindleko zokubhaliselwe ku-Netflix. Iqiniso elibukeka lihambisana nemiphumela yaleli kota, kusho uHastings.
Ngaphandle kokwanda kohlelo kwiNetflix, "Noma ngabe inani lentengo litheni, abantu abalithandi likhuphuke," kuvuma uHastings. Futhi lokhu ngenkathi kuqinisekiswa lokho amazinga amasha wamanani nyangazonke 'asebenza kahle' kumalungu amasha.
Isiphetho
Kuyabonakala ukuthi Izintengo zeNetflix azikwazi ukubanjwa unomphela. Kuyiqiniso futhi ukuthi abasebenzisi abathandi ukunyuka kwamanani. Kepha akulona iqiniso lelo INetflix itshala imali enkulu ukusilethela imikhiqizo esezingeni eliphakeme ngamanani anyuka njalo. 7,99 noma 9,99, ezimweni zombili, inani, okungenani, lanele.
Uma ungibuza ukuthi ngikhetha ini, ngokusobala ngizokuphendula lokho Ngincamela ukukhokha i- € 7,99 ngenyanga. Kepha ngeke ngizikhiphe ohlwini uma imali yami inyuka ngama-euro ambalwa. Okungenani ngeke ngikwenze ukubona ama-panorama womncintiswano wamanje eSpain.