Ukufika kwe-Apple Music emakethe kube yinguquko obekulindelwe lolu hlobo lwenkonzo. Ngemuva kokufika kwayo, kubonakala sengathi izinsizakalo zomculo ezisakazwayo sezijwayele imakethe. Ngaphandle kokuqhubeka AbakwaRdio neLine Music baphoqeleke ukuthi behlise izimpumputhe, ngenkathi uPandora, imbangi enkulu yakudala yeSpotify ibona ukuthi cishe njalo ngenyanga ilahlekelwa yini yintshisekelo yababhalisile bayo abakhetha ukukhetha ezimbili ezinkulu emakethe namuhla: iSpotify nePandora. Ngokusho kwephephandaba iThe Telegraph, inkampani yaseSweden isanda kufinyelela kwabasebenzisi abayizigidi eziyi-100 abasebenza nyangazonke, okusho ukuthi, ngokwezibalo zakamuva ezisemthethweni ezimenyezelwe yinkampani ngoJanuwari, izigidi ezingama-30 zingabantu ababhalisile abakhokhelayo.
Baningi abasebenzisi abathi sebenzisa insiza yamahhala ye-Spotify ngoba intshisekelo yabo emculweni ilungile futhi iyadingeka, futhi abadingi ukukhokhela insizakalo abayisebenzisa ngezikhathi ezithile. Njengoba sonke sazi, i-Apple Music ayisiniki noma yiluphi uhlobo lokubhaliselwe kwamahhala nezikhangiso njengoba yenza ezinye izinsiza zomculo ezisakazwayo, kepha isivumela ukuthi sisebenzise le nsizakalo mahhala izinyanga ezintathu ukuze sikwazi ukuyivivinya kahle futhi sihlole ukuthi ngabe ngempela kungaba inketho ethokozisayo.
Ngokuya ngemininingwane yakamuva enikezwe yi-Apple eWWDC, i-Apple inabasebenzisi abakhokha abayizigidi eziyi-15, ngokukhula kwababhalisile abasha abayizigidi ezi-2 njalo ezinyangeni ezimbili. Insiza yeSpotify yethulwe eYurophu ngo-Okthoba 2008 futhi yafika e-United States ngoJulayi 2011. Emasontweni adlule abaseSweden abaseSweden bashintshe uhlelo lomndeni ngokunikela ngama-14,99 euros ukufinyelela kuma-akhawunti afinyelela kwayisithupha ahlukene, eyodwa kunaleyo i-Apple Umculo usinikeza ohlelweni lomndeni wawo, i-akhawunti eyodwa ngaphezulu kunokuba nesizathu esanele sanoma yimuphi umsebenzisi we-Apple Music ongakhetha umncintiswano waseSweden.
