Embikweni wayo wekota yesibili ka-2018 owabiwe izolo, owesibili selokhu kwafakwa umnikelo wokuqala emphakathini, i-Spotify iveze ukuthi isikhule yaba ababhalisi abakhokhelwayo abayizigidi ezingama-83 emhlabeni jikelele kanye nabasebenzisi abayizigidi eziyi-180. Izimpahla zenyanga (kufaka phakathi isigaba samahhala) ekupheleni kuka Juni 2018. Lokhu kukhuphuka kusuka kwababhalisile abakhokhelwayo abayizigidi ezingama-75 kanye nabasebenzisi abayizigidi eziyi-170 i-Spotify wayenekota yokuqala ka-2018.
I-Spotify ikhule ngokushesha ezindaweni zokuhlala. Yize iSpotify isenabantu abangaphezulu kokuphindwe kabili kunababhalisile abakhokhelwayo emhlabeni jikelele (i-Apple Music yagcina ukutholwa cishe kwizigidi ezingama-40), imibiko yakamuva ikhombisa ukuthi insiza yokusakaza ye-Apple ingadlula iSpotify ngokwababhalisile ekukhokheni e-United States.
AbakwaSpotify abazichazanga izinombolo zababhalisile abakhokhelayo e-United States, kepha kusho lokho i-31 amaphesenti wabasebenzisi bayo abasebenza nyangazonke abayizigidi eziyi-180 baseNyakatho Melika. Lokhu kubeka cishe abasebenzisi abayizigidi ezingama-56 abakhokhelwayo nabamahhala be-Spotify kuzo zonke izifunda, kufaka phakathi i-United States, Canada neMexico. AbakwaSpotify babonisa ukukhula kwababhalisile ekusebenzeni kwabo okunamandla nasezingeni eliphansi lamakhasimende kusuka kuHlelo Lomndeni wabo, kanye nobudlelwano obufana nephakeji leSpotify + Hulu.
Le nkampani iphinde yabhekisa emithethweni emisha ye-GDPR eyasungulwa eYurophu ngoMeyi odlule ngokuthi 'iyisiphazamiso' ezimakethe zayo zaseYurophu ngekota yesibili. Imithetho kwathiwa inayo Ukukhula kwababhalisile kwehlile, lapho kuhlala khona amaphesenti angama-37.
