NgoJulayi 27, i-Spotify enkulu esakaza umculo, umemezele inani labasebenzisi abakhokhela ukujabulela insizakalo yalo. Ngaleso sikhathi, kwakukhona ababhalisile abayizigidi ezingama-83 emsamo abakhokha ngokwenkolo njalo ngenyanga. Inani lababhalisile abasebenzisa ipulatifomu ngaphandle kokukhokha, okungukuthi, ngezikhangiso, laliyizigidi eziyi-180.
Ezinyangeni ezintathu kamuva, ipulatifomu yaseSweden i-Spotify isanda kumemezela imiphumela yekota edlule, imiphumela esikhombisa ukuthi inani lababhalisile abakhokhelwayo lenyuke kanjani lafika ezigidini ezingama-87, abasebenzisi abasha abayizigidi ezine kunezinyanga ezintathu ezedlule. Inani labasebenzisi abasebenzisa ipulatifomu ngaphandle kokukhokha nalo lenyukile.
Ngokukhethekile ezigidini eziyi-11, ngale ndlela, namuhla, sekuvele kunabasebenzisi abayizigidi eziyi-191 abasebenzisa ipulatifomu mahhala ngezikhangiso. Ezinyangeni ezisanda kwedlula, selokhu yaphumela obala ngokusemthethweni, sesibonile ukuthi iSpotify iyithuthukise kanjani kakhulu imisebenzi nezinketho abasebenzisi abanazo, yize imali engenayo eyenziwe yilolu hlobo lwensizakalo incane kakhulu kunaleyo abayitholayo abasebenzisi abakhokhelwayo.
Izibikezelo zeSpotify zokuphela konyaka ziphakamisa ukuthi izofinyelela isibalo sababhalisile abaphakathi kwezigidi ezingama-93-96, kanti inani labasebenzisi benguqulo yamahhala lizoba phakathi kwezigidi ezingama-199-206.
Yize kunomncintiswano onamandla ovela ku-Apple Music, uSpotify ukwazile ukuthola izindlela ezahlukahlukene zokwandisa isizinda sabasebenzisi, esikhokhelwayo nesamahhala, okungangabazeki ukuthi sibongwa yibo bonke abatshalizimali ababheja kule nkampani ngesikhathi iphumela obala.
Amaphromoshini ahlukene akhishwe ngokusebenzisa Hulu kanye ne-Showtime yabafundi, abathi ngama-euro ama-5 nje ngenyanga bakwazi ukufinyelela ngokuphelele endaweni yesikhulumi ngaphandle kwezikhangiso, ngokuqinisekile baba nomthelela ekukhuleni kwesisekelo somsebenzisi.
