Sekudlule iminyaka eminingana kushone uSteve Jobs kodwa kuhlale kunezinye izindaba ebesingazazi ekukhanyeni. Uma ufundile i-biography kaSteve Jobs uzokwazi ukuthi kwabaningi wayengumuntu obonayo kakhulu kodwa kwabanye wayeyisigebengu sangempela. Iqiniso ukuthi kubonakala sengathi ngokwezitatimende ze- owayengumphathi wokuthengisa izinkampani, uRon Johnson, USteve Jobs akazange acabange ukuthi kungumbono omuhle ukudala amaGenius Bars ekuqaleni.
Enye yezinto uJobe ayehlala eyikhuthaza ukuthi umsebenzisi wokugcina akufanele afunde ikhompyutha noma abe nolwazi oluningi lobuchwepheshe ukuze akwazi ukusebenzisa imikhiqizo yakhe. Ngalesi sizathu, wayengafuni ukuthi lawo maklayenti kumele akhulumisane nochwepheshe ku- Ibha yeGenius, futhi ngukuthi labochwepheshe abafanayo kungenzeka bangabi namakhono okuhlinzeka ngamakhasimende emazingeni angaphandle komhlaba wabo wobuchwepheshe.
USteve Jobs wayenesiqiniseko sokuthi ochwepheshe abazoba yingxenye yamaGenius Bars babengeke babe nobumnandi bokukwazi ukufinyelela ikhasimende ngendlela engaconsi phansi yingakho engawethembi umqondo wamaGenius Bars ukuthi uRon bekuphakamisa. Kodwa-ke, lo mphathi wangaphambili wayekwazi ukudlala amakhadi akhe futhi wenza Imisebenzi yabona ukuthi wayeqinisile ukuthi "amadoda amadala" ochwepheshe uma bezokuba nezinkinga zokwenza izinto ziqondwe ngumphakathi jikelele, obekungeke kube nzima kangako kubasha abazoba ngochwepheshe abakhuthele.
Imisebenzi ayizange ithathe isikhathi eside ukuqonda ukuthi kwakuyiqiniso ukuthi intsha yaleso sikhathi yayikhulile inobuchwepheshe obuningi obuzungezile, ngakho-ke babengeke besaba nephrofayili yochwepheshe "abamsulwa" ukuze bakwazi ukufanelekela isikhundla Uchwepheshe weGenius uPub. Ubufakazi balokhu ukuthi uJobs uqobo wayenophawu lokuhweba lweGenius Bar olubhaliswe ezinsukwini ezimbalwa.
