Ngaphandle kwenkinga, Ukuthengiswa kwe-Apple kuyaqhubeka nokukhula ngokugcwele eSpain. ESpain? Eqinisweni, inkampani invoice iningi lokuthengisa okuvela e-Ireland, engakhokhi intela ngalo. Ngokuvulwa kwe-Apple Store, izitolo okungezenkampani yama-apula, kwaba nethuba lokuthi ingxenye enkulu yenzuzo eyitholile emakethe yaseSpain izokhokhiswa intela lapha. Kepha ngeke kube njalo. Imbuyiselo yentela yenkampani yabuyiselwa enkampanini ephethe izitolo zakwa-Apple ngo-2011 ngemuva kokuphindaphinda ukuthengisa kwayo ngo-14. Ifemu ithenga imikhiqizo enkampanini yakwa-Apple e-Ireland ngentengo yokuthi ukuhweba kushiya umkhawulo omncane noma inzuzo futhi, ngenxa yalokho, bekungafanele nokuthi ikhokhe intela.
I-Apple isebenza eSpain ikakhulukazi ngezinkampani ezimbili: i-Apple Marketing Iberia ne-Apple Retail Spain. Esokuqala yiso esithengisela abantu besithathu bese kuthi esesibili kube yiso esisebenzisa i-Apple Stores, izitolo zaso. Kuze kube manje, ukuthengiswa kwabantu besithathu kuphakeme kakhulu, kepha abakwa-Apple bawafaka ama-invoice avela e-Ireland nasenkampanini yaseSpain akhokhisa kuphela ikhomishini encane ehlangabezana nezindleko zayo. Embikweni wama-akhawunti ka-2010, inkampani ichaze ukuthi le khomishini ibingu-1%, okuchaza ukuthi embikweni wokugcina kunyamalale.
Ngolunye usuku ucwaningo olulandelayo lwavela embuyisweni yentela yokuthengisa etholwa yi-Apple eSpain:
Ngo-2011, imali ekhomishini yokuthengisa yakwa-Apple Marketing Iberia ikhule ngama-27%, isuka ku-13,945 yaya ezigidini ezingama-17,747 zama-euro. Uma ikhomishini isese-1%, lokho kusho ukuthi ukuthengisa kuka-Apple eSpain ngaleyo nkampani engaphansi kwaleso sibonelelo kudlule ku-1.775 million ngo-2011.
Ukuthengiswa kwe-Apple njengeqembu kukhiqiza umkhawulo wangaphambi kwentela ongaphezu kuka-30%, ukuze ukuthengiswa eSpain, lezo zibalo zinikeze ngaphezu kwezigidi ezingama-500. Kepha njengoba inkampani ephethwe yiSpain invoice kuphela ikhomishini futhi kufanele ikhokhele izindleko zokwakha eSpain, umphumela wayo ngaphambi kwentela wawuyizigidi eziyi-7,1 kuphela futhi wakhokha intela yezigidi ezi-2,5.
Kepha i-Apple yethulwe ngokuthengiswa ezitolo zayo. Labo, ngencazelo, i-invoyisi eSpain. Kepha i-Apple ikufezile lokho, ngaphandle kokuphindaphindeka kokuthengisa, kunenzuzo encane, ukuze inzuzo iqhubeke nokwenziwa e-Ireland, lapho isilinganiso sentela yenkampani singu-12,5%, kepha lapho kungenzeka khona ukusebenzisa izinhlaka inzuzo ubalekela ezindaweni zokukhokha intela cishe ngaphandle kokukhokha intela.
Ama-akhawunti we-Apple Retail Spain, afakwe kwiMercantile Registry, akhombisa ukuthi ukuthengisa kwande ngo-14 kusuka ezigidini ezingama-5,4 ngonyaka ovalwe ngoSepthemba 30, 2010, lapho i-Apple Stores iqala ukuvula, yaya ezigidini ezingama-76,36 ngo-2011.
Le nkampani, nokho, iyithenga le mikhiqizo kwa-Apple Sales International, okuyinkampani yase-Ireland, ngentengo yokuthi ishiye noma iyiphi indawo ukubhekana nezindleko zayo, enciphisa inzuzo. Izindleko zempahla zaziyizigidi ezingama-60,6, lapho umkhawulo ophelele ekuthengisweni wawungu-19% kuphela, ohlanganisa izindleko zabasebenzi nezinye izindleko zokusebenza.
Umphumela ngaphambi kwentela, ngakho-ke, kwakungu-364.138 euros, ngaphansi kuka-0,5% wokuthengisa. Kulokho kufana nezintela zama-euro angama-143.000, lapho inkampani ibivele igodle i-141.000. Kepha njengoba inkampani yenze ukulahleka eminyakeni eyethulwa ngayo, isitatimende sibuyisa konke okukhokhelwe intela yenhlangano.
Ukhiye ukuthi intengo oyikhokhela imikhiqizo emphakathini wase-Ireland iphakeme kakhulu. Embikweni wayo, inkampani igcizelela ukuthi le misebenzi "ibalwe ngokuya ngemithetho ejwayelekile nezintengo zemakethe." Futhi kugcizelela ukuthi amanani entengo yokusebenza nezinhlangano ezihlobene asekelwa ngokwanele, ngakho-ke inkampani ibheka ukuthi "azikho izingozi ezingadala izikweletu ezinkulu zentela."
I-Apple nayo inesandla esiphakeme nabasabalalisi abangaphandle kwenkampani, abazuza imingcele ephansi kakhulu kusukela ekuthengisweni kwemikhiqizo yabo kunalezo zezinye izinkampani eziqhathaniswayo. Kumaketanga amakhulu okusatshalaliswa, noma kunjalo, ukuba nemikhiqizo ye-Apple kuyindaba yokuhlonishwa futhi kusebenza ukuheha ithrafikhi ezitolo futhi kufinyelele ekuthengisweni okwenziwe. Nge-Apple, bacishe balahlekelwa yimali.
Okwamazwe omhlaba owasungulwa nguSteve Jobs, nokho, yilokho okumfanela kahle kakhulu: ukuthi izitolo zakhe azenzi nzuzo. Ngale ndlela, azikho neze izinzuzo ezikhokhwa intela yaseSpain.
