Esikhathini esingaphansi kweminyaka emibili, insiza yomculo yokusakaza yakwa-Apple ikwazile ukuthola ababhalisile abayizigidi ezingama-36, bonke abakhokha futhi njengamanje inenani elilinganisiwe lama-dollar ayizigidi eziyizinkulungwane eziyi-10.000, okulingana no-1% wenani eliphelele le-Apple emakethe, ngokusho komhlaziyi waseBerstein, uToni Sacconahi.
Ngokusho kwalo mhlaziyi, ingxenye yesilinganiso senani le-Apple Music, uyitholile ngemininingwane yokulinganisa yembangi yakhe ephezulu emakethe i-Spotify, okwamanje enababhalisile abakhokhelayo abangaphezu kwezigidi ezingama-70, kanye nabanye abasebenzisi abayizigidi ezingama-70 benguqulo yamahhala enezikhangiso.
Kumbiko ofanayo, uToni uthi ibhizinisi lokulanda umculo nge-iTunes belilokhu lehla, ngoba bambalwa abasebenzisi abathanda ukuthenga izingoma noma ama-albhamu ngawodwana. Lokhu kulahleka kwemali engenayo okwenziwe ukwehla kokuthengiswa ngefomethi yedijithali akunakwenziwa isevisi yomculo yokusakaza ye-Apple.
Kusukela ngo-2014, imali etholwe esitolo somculo sika-Apple yehliswe ngo-50%. UToni uqinisekisa ukuthi ukukhula kwensiza yomculo yokusakaza kwe-Apple kuzofinyelela kuma-70% kulo nyaka wonke, naku-50% kulo nyaka ozayo, kukhuphule iphesenti lemali engenayo njengamanje engenisa imali yama-Apple kuwo wonke amakota.
UJimmy Iovine, ohola izinhlelo zomculo zakwa-Apple embonini yezomculo, uthi i-Apple Music, i-Spotify kanye nezinye izinsiza zomculo ezisakazwayo azenzi imali eyanele ukuze zihlale zanele, ngenxa yamanani aphezulu emali yasebukhosini okumele bayikhokhe kubasabalalisi. Ukwehlisa leli phesenti, bobabili i-Apple neSpotify bafinyelele ezivumelwaneni ezahlukahlukene nezikhulu zomculo ukunciphisa iphesenti abalikhokhela abasabalalisi.