Imodeli eyenziwe ngu-Angela Ahrendts, obhekele ukuthuthukiswa kwesiteshi sokuthengisa se-Apple, ihlose izingxenye ezimbili. Ngakolunye uhlangothi, ukuvulwa kwama-Apple Stores amasha, imvamisa endaweni ethile emhlabeni lapho kudingeka khona ukusebenzela umphakathi we-Apple futhi usebenzise ithuba lesakhiwo noma indawo ebalulekile. Kepha futhi kwenziwa ukulungiswa kabusha kwe-Apple Store yakudala, eminye isukela emashumini eminyaka ambalwa edlule. Leli cala lokugcina yilona protagonist wanamuhla: the Isitolo se-Apple seBurlingame, evula kabusha iminyango yayo ngemva kokulungiswa okukhulu, ngokuvumelana nemingcele emisha ye-Apple namuhla.Futhi iqiniso liwukuthi, ngokubheka izithombe, benze isinqumo esifanele ngoshintsho. I-façade yengilazi ngokuphelele. Amafasitela asuka phansi aye ophahleni lwesakhiwo futhi anqamule udonga lonke. Kulesi senzakalo, amatshe amakhulu ampunga amboza izindonga. Esangulukile futhi nenhle ngesikhathi esifanayo. Engxenyeni emaphakathi yalezi zindonga, i logo ye-apula.
Ukuvulwa kokuqala kubuyela emuva ku-2003. Ekulungisweni kabusha, abakhi bezakhiwo bagcine isakhiwo sokuqala ukusinika ukubukeka kwe-avant-garde.
Ingxenye yangaphakathi iqoqa zonke izinto esingazithola ku-Apple Store esanda kwakhiwa. Ukuqapha okukhulu ngemuva, nomyalezo ngosuku lokuvulwa kabusha kwe Namuhla e-apula. Kulesi senzakalo, sibonile ukuthi ukwakheka kwetafula okusha, esikubonile nasendaweni yezivakashi i-Apple Park. Isici esifaneleke kakhulu yimibuthano yensimbi encane, efakwe kumatafula azovumela ukuhlela kabusha ukusakazwa kwezintambo ngaphezulu kwetafula, okunikeza umbono wokuhleleka okwengeziwe nokuhlanzeka kwetafula.
Njengazo zonke izitolo zamanje, esikrinini esikhulu sesitolo, ungabona izinhlelo ezihlukile zokuqeqesha ezizokwenziwa emasontweni azayo. Ngalokhu izama ukunikeza lesi sithombe semfudumalo nephuzu. umhlangano i-Apple efuna ukuwunakekela nabasebenzisi bayo.