Ezinsukwini ezimbalwa ezedlule UJeff Bezos, isikhulu esiphezulu se-Amazon, uchaze izizathu zokuthi kungani i-Apple TV ingathengiswa esitolo se-Amazon nokuthi kungani I-Amazon Prime Video ayitholakali zedivayisi yalowo oqhudelana naye.
Manje i-CEO ibeka amakhadi etafuleni futhi imemezela ukuthi i-Apple kuzofanele igcwalise amanye imigomo yokuhweba eyamukelekayo uma ufuna abasebenzisi be-Apple TV bakwazi ukubala i-Amazon Prime Video.
Ubudlelwano phakathi I-Amazon ne-Apple babengakaze babe nobungane kakhulu, Kodwa-ke, ezinyangeni ezedlule isimo phakathi kwalezi zinkampani zombili sesishubile kakhulu ngenxa yokwenqaba kukaJeff Bezos ukufaka isicelo sakhe insizakalo yethelevishini ngokufunwa kwe-Apple TV. Ngenkomfa yakamuva, uJeff Bezos uchaze ukuthi kungani benqena ukuvuma:
Lapho sidayisa lawa madivayisi sifuna insizakalo yethu ibe kuwo futhi sifuna ukuthi ibe nemibandela yebhizinisi eyamukelekayo. Ungahlala usebenzisa i-Amazon Player ku-Apple TV, kepha umbuzo uwukuthi, singayengeza ngamagama amukelekile?
Kulesi sitatimende, IBezos ibhekisele kukhomishini engama-30% kuyo yonke imali etholwe nge-Apple, isilinganiso sokuthi zonke izinhlelo zokusebenza ezinikezela ukuthenga okuku-inthanethi nokubhaliselwe okufana neNetflix noma iSpotify kumele ivumelane nalabo baseCupertino bakwazi ukunikela ngezinsizakalo zabo kumadivayisi womkhiqizo.
Kungani i-Amazon ingafuni ukuthatha amakhomishini angama-30% we-Apple?
Impumelelo yenkampani isuselwa ku- amamida enzuzo amancane osebenza naye, ngakho-ke kungenzeka ukuthi ukunikela ngo-30% wemali yakho engenayo ngevidiyo yakho kusevisi yokusakaza kumele i- ingozi ayikwazi ukuthatha.
Ekupheleni konyaka we-2015 sifunde ukuthi isitolo somnyango besikhona ukuthuthukisa uhlelo lokusebenza lwe-Amazon Prime Video lwe-Apple TV, Kodwa-ke, ngemuva kokulinda izinyanga ezingaphezu kwezingu-6, izitatimende zikaJeff Bezos ziphakamisa lokho Abasebenzisi be-Apple TV kuzodingeka balinde i-Apple inikeze izimo ezamukelekayo zokuhweba ukuze zikwazi ukusebenzisa lolu hlelo lokusebenza.
Kubonakala kimi ikhomishini eyeqile, engxenyeni ye-Apple.