Izolo abakwa-Apple bethule imiphumela yezimali yezinyanga ezine, bebika ukuthi babe nenzuzo eyizigidi ezingama-7.700 zamaRandi, okuyisibalo esethusayo sanoma yimuphi umuntu ofayo ofanele usawoti wabo. Ngaphezu kwalokho, uTim Cook ukhulume ngezihloko eziningana ezingagcizelelwa enanini lezinkampani inkampani ene-apula elilumayo eliyithengile ezinyangeni ezine ezedlule.
Abahlaziyi abaningi badidekile ngenani lezinkampani ezitholwe ngaphandle kwanoma ngubani owaziyo ngokuthengwa kwazo. Lokhu kwenza umqondo omkhulu futhi ukuthi i-Apple inemithetho yayo yangaphakathi yokusebenza futhi ayithengi izinkampani ngokungahleliwe noma ifune lezo ezizwelayo ngesikhathi esithile. Bathenga abakufundile okufanele bakuthenge.
Ngayinye yezinkampani ezitholwa yi-Apple aziyilutho ngaphandle kwalezo abakholelwa ukuthi zizokwazi ukuzisiza zithole lokho ezikubukezile kumephu yazo yomgwaqo. Uma, ibhekene nomqondo othile womkhiqizo, inkampani X, Y no-Z banabathuthukisi nezinto abakholelwa ukuthi zizosiza ukwethula nokuzilawula, I-Apple iyayithenga futhi iba yingxenye yenkampani ehamba phambili ngokugqwesa.
Izinkampani esezibe yingxenye ye-Apple yilezi Ama-Beats Electronics, edume kakhulu, inkampani I-SnappyLabs, umkhiqizi wama-micro-LEDs I-LuxVue, inkampani yedatha yomgwaqo Qalisa, I-HopStop,Indawo, unjiniyela wohlelo lokusebenza lwamanothi Ukubamba, inkampani I-BroadMap, Burstly, Spotsetter, Spotsetterm, I-WiFiSlam y I-Novauris phakathi kwabanye.
UTim Cook umemezele ukuthi izinkampani ezingama-29 zithengiwe kanti esinobufakazi bazo kuphela eziyishumi nantathu zazo nokuthi asikubali ukuthengwa komsindo kweBeats. Kungakho, futhi, siyabona ukuthi i-Apple ihamba kakhulu kunalokho esikucabangayo nokuthi ayeki ukufuna izinto ezintsha futhi njengabangezona izinto ezintsha ezihlakazeke ezinkampanini eziningi ezincane.