UDieter Rams ubenesikhathi eside umklami ofanele kakhulu wohlobo lweBraun nobuntu obuklanywe ezimbonini, bulandelwa ngabaningi ngesitayela sabo esiphawuleke kakhulu bekulokhu kungumlingiswa kaJonathan Ive, i-VP yokwakhiwa kwezimboni e-Apple, kukhuthazwe yimiklamo eminingi yamaRams, okuncoma umklami kaBraun uqobo.
Engxoxweni yakamuva ne-Fast Company, lo mklami ovelele uthe uma kufanele aqale phansi "ngeke afune ukuba ngumklami." Kodwa-ke, uma uphoqelelwe ukuba ubuyele emuva futhi kufanele ukhiphe incwadi yakho yokudweba bese wenza ikhompyutha, impela ibukeka kakhulu njengemikhiqizo ethengiswayo yi-Apple.
Kumamagazini amaningi noma kwi-Intanethi, abantu bafanisa imikhiqizo ye-Apple nezinto engiziklanyile, neminye imisakazo yama-transistor kusukela ngonyaka ka-1955 noma ngo-1965. Ngokwama-aesthetics, ngicabanga ukuthi imiklamo yawo iyakhazimula. Angikuthathi njengekhophi lemiklamo yami. Ngikuthatha njengokuncoma.
UDieter Rams waqala ukuklama ngokufunda izakhiwo eWiesbaden School of Art ngo-1947. Kwathi esephothulile wathola umsebenzi enkampanini, uzakwabo wamncoma ukuthi abheke isikhangiso sikaBraun somakhi wezakhiwo. Nempela wangena uBraun nalokhu wamenza wabandakanyeka kakhulu ekwakhiweni kwezimboni yenkampani. Ukuqeqeshwa kwakhe kwezokwakha kwakusiza ngendlela emangalisayo uma kukhulunywa ngokwakhiwa komkhiqizo.
Ekudizayineni kwezimboni, umkhiqizo kufanele uhlelelwe kusengaphambili […] Kufanele ucabangisise ngaphambi kwalokho okwenzayo nokuthi uzokwenza kanjani, ngoba ekwakhiweni kwezakhiwo nokwakhiwa kwezimboni, izindleko zokuguqula izinto kamuva ziphakeme kakhulu kunalokho kuthatha ukulungiselela kangcono iphrojekthi kusengaphambili.
Uma ubheka ukwakheka nefilosofi yalo mklami, mhlawumbe uDieter Rams nakanjani ngabe waba ngumklami omkhulu kwa-Apple ukube lo mkhiqizo wawukhona eminyakeni ayesebenzela ngayo uBraun.