Ukuthengiswa kwawo wonke amadivayisi wenkampani ye-Apple akuhambi ngesikhathi sabo esihle kakhulu. Engqungqutheleni yokugcina lapho uTim Cook anikeze khona imiphumela yezezimali ehambelana nekota yokugcina, ingxenye yesithathu yonyaka yenkampani, eyesibili kulo nyaka, izibalo zokuthengisa ziphinde zakhombisa ukuthi womabili ama-iPhone, i-iPad nama-Mac awadluli ezikhathini ezimnandi. Mayelana nokuthengiswa kwe-Mac, ingxenye ebalulekile yephutha ilele ku-Apple uqobo, engazange iluvuselele uhla lweMacBook Pro ngendlela yobuhle futhi esebenzayo iminyaka eminingana, ibanga ngokwamahemuhemu elingavuselelwa ngaphambi kokuphela unyaka, Yize abanye beveza ukuthi kuzoba ngoSepthemba 7 olandelayo, usuku oluhlelelwe ukwethulwa kwezinhlobo ezintsha ze-iPhone.
Abathengisi abagunyaziwe nabo bayabona ukuthengiswa kwemikhiqizo ye-Apple kwehla, kwesinye isikhathi ngendlela ethusayo kakhulu njengoba kwenzeka ochungechungeni lwezindawo ezibhekisiwe. I-Target ibike izolo ngemiphumela yayo yakamuva yezezimali, kanye naleyo i-CEO yenkampani egcizelele kakhulu ukuthengiswa kwemikhiqizo ye-Apple, eyehle ngama-20% uma siqhathanisa idatha yaleli kota yokugcina naleyo yangonyaka odlule.
Ngokusho kukaBrian Cornell, i-CEO yeTarget, imakethe ibonakala ikhombisa izimpawu zokugcwala ngamadivayisi aphezulu, uma kukhulunywa ngokuthengiswa kwe-iPhone. Kodwa-ke, uma sikhuluma ngama-Macs, abasebenzisi bathenga ama-Mac amancane nangaphansi ngenxa yokuntuleka kokuvuselelwa kanye namahemuhemu aqhubekayo okuthi ukuvuselelwa kwayo kuseduze. La mahemuhemu angagcwaliseki ekugcineni, abangela abasebenzisi ukuthi babe nentshisekelo yokushintsha noma yokuqhathanisa iMacBook Pro entsha ukuthi bacabange kabili futhi ekugcineni banqume ukulinda izinhlobo ezintsha.