Njalo ngonyaka i-Apple ikhombisa ukuzibophezela kwayo kwezemvelo, hhayi kuphela ngokusebenzisa amandla avuselelekayo ezikhungweni zayo eziningi nasezimbonini lapho kuhlanganiswe khona amadivayisi ayo, kodwa futhi ifuna ukuqwashisa ngokusetshenziswa kwalolu hlobo lwamandla phakathi kwezakhamizi. Ngunyaka owodwa, futhi njengoba kusondela Usuku Lomhlaba, abasebenzi be-Apple Store Bazoshintsha ihembe labo eliluhlaza okwesibhakabhaka bakhethe eliluhlaza okotshani. Kepha ngeke kube ukuphela koshintsho lobuhle izitolo zenkampani ezizolunikeza emhlabeni jikelele, kepha uphawu lwalo luzoba luhlaza.
NgeSonto elizayo, ngo-Ephreli 22, kugujwa uSuku Lomhlaba, kodwa ezinsukwini ezimbili ngaphambili, abasebenzi bakwa-Apple esitolo bazoqala ukusebenzisa izikibha eziluhlaza. Ngaphezu kwalokho, kusukela ngo-Ephreli 20, iqabunga le-apula lizoshintsha lisuke emhlophe liye kohlaza. Abakwa-Apple basebenzisa lolu suku ukugqamisa imizamo yenkampani maqondana nalokhu futhi bayiqinisekise ngokumemezela amaphrojekthi ayo esikhathi esizayo maqondana nalokhu. Ngokuya ngemininingwane yakamuva enikezwe uLisa Jackson, iphini likamongameli wezemvelo nenqubomgomo yezenhlalo, ama-96% wamandla asetshenziswa yi-Apple emhlabeni wonke avela emithonjeni evuselelekayo.
I-Apple ikhombisile eminyakeni yamuva nje ukuthi ukuzibophezela kwayo kwezemvelo akuyona into yesikhashana futhi ngenxa yaleso sithakazelo singabona ukuthi iGreenpeace imemezele kanjani ukuthi inkampani eseCupertino iyinkampani esimeme kunazo zonke emhlabeni. Ngenhlanhla, kancane kancane, zonke ezinye izinkampani ezineMicrosoft, Google, Facebook nezinye zenza izinguquko ezidingekayo ukuze zikwazi ukuncika kakhulu kumandla avuselelekayo, zishiya eminye imithombo yamandla engcolisa kakhulu, njengamalahle.
