U-Apple waqala indaba yakhe yempumelelo ngoDisemba 12, 1980. Ngalolo suku, eminyakeni engama-36 edlule, i-Apple Computer Inc. uhambe esidlangalaleni ethengisa amasheya ayizigidi ezingama-4,6 cishe ngama- $ 22 lilinye.
Ngale ndlela, inkampani ikhiqize ukulingana okuningi emakethe yamasheya kunanoma iyiphi enye inkampani emlandweni wase-United StatesKusukela iFord Motor Company ngo-1956. Njengoba sonke sazi, amasheya namuhla abonge kakhulu.
Inkampani ezinze eCupertino yaqala uhambo lwayo njengamanje NASDAQ (Isikhwama saseNyakatho Melika) ngenhloso ecacile, ukwazi ukubhekana nentuthuko kaLisa neMacintosh yakhe, ukuze ukwazi ukukhokhela amaphrojekthi akho okuqala. Yize sazi ukuthi lawa maphrojekthi abengeyona impumelelo enkulu enkampanini, eminyakeni yokuqala amasheya abongwa cishe ngama-200%.
Ngemuva kweminyaka yesiyaluyalu sokuphatha, ngokushiya kukaSteve Jobs enkampanini nasekubuyeleni kwakhe eminyakeni edlule, i-Apple yahlupheka isikhathi eside emakethe yamasheya, eyabonakala ezenzweni zayo, nakanjani, ekuthengisweni kwemikhiqizo yayo . Ngokufika kukaSteve, kanye nokwethulwa kwemikhiqizo efana ne-iPod noma iMac, I-Apple kancane kancane yazinzisa izibalo zayo zezezimali.
Kodwa, kuze kwaba ngo-2008, lapho i-Apple isuka ngokuphawulekayo futhi yenyusa inani layo kumanani angacabangeki. Ngokufika kwe-iPhone, yize kunemibono engenathemba kakhulu ngenxa yenkinga yomhlaba eyabikezela ukuwa kwemakethe yomhlaba, i-Apple (noma AAPL, njengoba inkampani yaziwa emakethe yaseMelika) ikwazile ukuzibeka njengenye yezinkampani ezixazululwa kakhulu futhi ezinamandla kakhulu ku- NASDAQ.
Kusukela lapho, ukuthengisa kuka-Apple kuye kwaqhubeka nokuthuthuka futhi inani lemakethe yalo bekubonisa lokhu: njengamanje, eminyakeni engama-36 kamuva, isabelo ngasinye senkampani sazise nge-18.492%. Ngamanye amagama, umuntu othenge amasheya ambalwa ngo-1980 angaba usozigidi namuhla.
Futhi inkampani ayigcini lapho. Baqhubeka bekhulisa ama-horizons, ukungena ezimakethe ezisafufusa njengeNdiya noma u-Israyeli, enweba njalo izinsizakalo zakhe, ezithuthukisa kuyo yonke imininingwane,… Kusenomlando omningi ongabhalwa.