Imvamisa sinanela ukuqashwa i-Apple evamise ukukwenza ezindaweni ezahlukahlukene inkampani esebenza kuzo. Ezimweni eziningi asazi ukuthi ungubani noma ukuthi wayenzani phambilini, kepha kulokhu kuzokuzwakala kuwe ukuthi sikhuluma ngobani, mhlawumbe hhayi ngegama, kodwa ngo enye yezicelo ezinhle kakhulu emakethe esivumela ukuthi sisebenzise okuqukethwe sengathi kungumagazini wendabuko. Sikhuluma nge-Flipboard, lapho ngendlela Soy de Mac Inomagazini wayo, uma ungabasebenzisi bale nkundla futhi ukhetha ukusilandela ngalolu hlelo lokusebenza.
U-Evan Doll wayesebenza e-Apple njengonjiniyela phakathi kuka-2003 no-2009, unyaka lapho ashiya khona inkampani ukudala uhlelo lokusebenza lweFlipboard, kanye nomunye ophathina. Ngenkathi esebenza e-Apple, u-Evan wayephethe ingxenye yedizayini ye-iOS, kepha ukubuyela kwakhe ezikhungweni ze-Apple akugxili ekuthuthukisweni kwe-iOS, kepha kunalokho uzogxila ekwakhiweni kwezicelo ukwenza ngcono ukuqapha impilo ukuthi Inkampani esekwe kuCupertino ifuna ikusasa elingekude kakhulu. U-Evan uzosebenza njengoMqondisi Wezobunjiniyela engxenyeni yesoftware yezempilo.
Ngokwamahlebezi akamuva, imodeli elandelayo ye-Apple Watch izosinikeza izinzwa ezintsha ezizokwazi ukwandisa imisebenzi yemodeli yamanje, imisebenzi ebingazofakwa kudivayisi uqobo, kepha ibizoba yingxenye yezintambo zedivayisi, ngakho-ke ukuthi noma imuphi umsebenzisi, kungakhathalekile ukuthi unayiphi imodeli yedivayisi ye-Apple Watch wandise amakhono ayo ngokumane ungeze ibhande elisha, ibhande lazi i-Apple, ngeke kube yilokho okushiwo kushibhile. Kepha uma ekugcineni kufeza umsebenzi owukhuthazayo, abaningi kuzoba abasebenzisi abanquma ukuwuthatha.
