Ku-2014, inkampani esekwe eCupertino yathatha iBeats Electronics nayo yonke inhlanganisela yezinkampani eziyingxenye yayo. Ngenxa yalokhu kuthola, inkampani kaTim Cook yethule unyaka kamuva insiza yokusakaza umculo i-Apple Music, ekwazile ukuzibeka kuyo njengenye indlela yesibili emakethe.
Kungekudala ngemuva kokuphothula inqubo yokuthenga, uDkt Dre no-Iovine bamangalela uSteve Lamar ngokufuna amanga owayengomunye wabasunguli be-Beats. Kepha icala selivule ukuthenga kwakhe, njengoba ijaji likhiphe isinqumo esivuna uLamar, ozothola imali engamaRandi ayizigidi ezingama-25 ngokuthengiswa kwemikhiqizo yeBeats.
Yize ukuthengwa kwaba umfutho i-Apple yayidinga ukuqala insiza yokusakaza umculo, inkampani iqhubekile nokuthengisa ama-headphone ayo ngaphansi komkhiqizo weBeats kodwa usebenzisa ubuchwepheshe be-Apple. Ngokusho kwabasizi bejaji, uLamar kufanele athole imali ethize ehambisana nokuthengiswa kwezinhlobo zeStudio 2 Remastered, Studio 2 Wireless neStudio 3, ngemuva kokuthi bobabili uDkt Dre no-Iovine sebebonile ukuthi unelungelo lokuthola lolu hlobo lwesinxephezelo. Kepha akukho okunye.
Isamba semali okuzodingeka bakhokhe bobabili uDkt Dre no-Iovine singama- $ 25.247.350. Uma ucabanga ukuthi uDkt Dre usephenduke isicebi ngenxa yehip hop nokuthi yini. UJimmy Iovine ucebe kakhulu kunalokho, akekho kubo ozoba nakho akunankinga ukukhipha le mali, inani elingokomfanekiso.
Ngaphandle kokuthi selokhu kwathengwa, kubonakala sengathi i-Apple ishiye uphawu lweBeats ngemuva, ngokusho kwamahlebezi akamuva, inkampani kaTim Cook ingaqala emakethe isikhulumi esifana ne-HomePod kepha ngaphandle komsizi obonakalayo futhi ngentengo eshibhile.