Omunye wabaphathi be-Apple Music bamanje, uJimmy Iovine, unikeze umbono wakhe mayelana ukuthi iziphatha kanjani imakethe yezinsizakalo zokusakaza, kwinhlolokhono eshicilelwe izolo. U-Iovine, ngesandla sikaDkt.Dre, owayengumsunguli weBeats, futhi wasebenzela i-Apple njengoba wayithola eminyakeni engaphezu kwengu-2 eyedlule ngenani eliseduze ne- $ 3 billion.
Kuyena, kugcizelela isidingo salezi zinsizakalo emphakathini wethu wamanje, futhi uyachaza ukuthi batshale isikhathi esiningi, cishe njengeminyaka eyi-10, ukwakha iqembu labantu abakwaziyo ukwenza inselelo ababhekene nayo, okuholele kulokho esikwaziyo njenge-Apple Music.
U-Iovine unesifiso sokuthi eminyakeni edlule wayehlale kanjani naye USteve Jobs no-Eddy Cue, ngo-2003, futhi ukhulume nabo ngokuthi imboni yomculo izoguquka kanjani. Banikana ngemiqondo yokuthi ukusatshalaliswa komculo kuzothuthuka kanjani eminyakeni ezayo. Ngaleso sikhathi, u-Iovine wayazi okuncane ngobuchwepheshe, ngakho-ke wakuthola kunzima ukufunda okuningi ngangokunokwenzeka ngaphambi kokuqala Beats.
«Ngemuva kokuthi i-Apple ithenge ochwepheshe abangaphezu kuka-250 abasembonini yomculo, hhayi i-1 uma kungenjalo ingu-250, ngabe lokho kulungile? kuthathe iminyaka eyi-10 ukuthuthukisa le mishini futhi wenze i-Apple Music ibe yilokho namuhla. "
»Futhi esizokwenza, esikwenzayo yize kungakavezwa, yilokho yakha i-hybrid ephelele phakathi kobuchwepheshe nomculo. Futhi yile nhlanganisela, nokuhlanganiswa kwezinto eziningi ndawonye, lapho sizokwakha khona insiza yomculo ezodala ubuchwepheshe nezobuchwepheshe. "
Eqinisweni, usuvele ubona ezinye izici zalokho uJimmy afuna ukusitshela lapha: Kusukela ekuqaleni, i-Apple izame okuqukethwe kwangempela, ikakhulukazi ekukhiqizeni kabusha amavidiyo omculo noma i-Apple Music Festival eyaziwayo. Umzamo wakamuva kakhulu, ukusika kwemizuzu engama-23 Drake isihloko Ngicela ungixolele, eyaqala ukukhishwa ngenyanga edlule.
Abanye ochwepheshe basala bedidekile ukubona ukuthi i-Apple ingene kanjani ngokushesha ebhizinisini lomculo. Iovine ichaza iphrojekthi eseduze kanjena:
«Siyakha into esiza abaculi, bonke abaculi, ngisho nalabo abangadumile okwamanje. I-Apple Music iyithuluzi. Yilokho esikwakhayo. Futhi kubaluleke kakhulu ukwazi ukuthi izinto zibhekwa kanjani ngokombono wezinkampani zobuchwepheshe nokuthi zithathwa kanjani ohlangothini lwabaculi nabathengi. Siyasebenza ukuze siwenze usebenze ngempela, yingakho nje bebaningi kangaka abantu kulo msebenzi. "