Phakathi nezolo, UJimmy Iovine, umqondisi omkhulu wenkonzo ye-Apple Music, uhlangane no Ibhizinisi Lomculo Emhlabeni Wonke ukwenza inhlolokhono entsha, lapho zonke izihloko zamanje zifakiwe, njengesikhathi sesivivinyo samahhala se- Spotify, ukunikezwa okukhethekile nabaculi nabadidiyeli, nezinye izingqikithi ze-avant-garde endimeni yomculo.
U-Iovine akakalumi ulimi futhi uphendule yonke into ebuziwe, ngesikhathi lapho imboni yomculo isezinguquko ezigcwele zedijithali, kunezinkinga eziningi zokuphikisana phakathi kwababambiqhaza.
iionvine wachaza ukuthi imakethe kufanele ibe nemingcele kakhulu, kanye nokufaka ukwenziwa ngcono okukhulu kwezinsizakalo zokukhokha. Ngokusobala, abaculi abaningi abasayiboni imboni yezomculo njengomthombo wemali, ngakho-ke bagxila kakhulu ekukhuthazeni izinkambo, amakhonsathi kanye nokuthengisa:
“Iqiniso ukuthi, 'izinsizakalo zamahhala' embonini yomculo ekhona muhle kakhulu, uma sikhuluma ngobuchwepheshe, futhi ikuyo yonke indawo, okwenza kungakhuli ukusakazwa okukhokhelwayo. Kunezinto ezimbili okufanele zenzeke: igama lamahhala kufanele lihambe, libe nzima ukusho noma likhawulelwe, nezinsizakalo ezikhokhelwayo kufanele zithuthuke kakhulu.«
«Abaculi banamuhla bakholelwa ukuthi kunemali encane kakhulu ebhizinisini lomculo namuhla. Abaningi babo bahlose inhloso yabo ukukhuthaza amakhonsathi nokuthengisa. "
"Kudingekile faka konke emandleni ethu ukuthuthukisa ulwazi lomsebenzisi yamakhasimende axhasa le mboni. Futhi futhi ukuze abaculi bazizwe bekhuthazekile ukwenza umsebenzi wabo. "
Lapho ebuzwa ngu ukuthi i-Apple isebenza kanjani ukwenza i-Apple Music insizakalo yokuhlukanisa embonini, U-Iovine uchaze ukuthi ividiyo iba yingxenye enkulu yomuzwa womculo, iletha inani elengeziwe kulwazi lomculo.
UJimmy wakuqinisekisa lokho Uma i-Apple inikela nganoma yiluphi uhlobo lwamahhala lwe-Apple Music, kungaba nabasebenzisi okungenani abayizigidi ezingama-400 mahhala. Kepha lokho bekungeke kube yinzuzo embonini.
«Sikholwa wukuthi abaculi kumele bakhokhelwe. Kungakho ngise-Apple. Futhi yilokho uTim (Cook) no-Eddy (Cue) abakucabangayo. Yilokho uSteve (Jobs) ayekucabanga. Yilokho u-Apple akucabangayo. "
U-Iovine ubuye wakhuluma ngesihloko sezinto ezikhethekile, into i-Apple eyedlule kuyo, nalokho kubangele isiphithiphithi kumalebula wokuqopha. U-Iovine uyabona ukuthi okuqukethwe yividiyo kuyindlela engcono kakhulu yokukhula esikhathini eside esizayo:
“Sisebenzise lelo qhinga phambilini. Eqinisweni, sisayisebenzisa nomculi ngezikhathi ezithile. Uhlelo lwemvelo lomculo lubonakala lungayithandi. Manje sigcwele okuqukethwe kwamavidiyo. Sifaka imali eningi kuso. "
Okokugcina, uJimmy ukhulume ngomhlangano ohlulekile abe nawo Intel, kungekudala ngaphambi kokufika e-Apple:
Ngathandana noSteve Jobs no-Eddy Cue ngemuva kwalokho. Ngesinye isikhathi, ngaya ukuhlangana nomuntu e-Intel, ngaphambi kokwazi uhlelo lwe-Apple ngaphakathi. Futhi ngabachazela ngesimo esinzima sikanjiniyela nomculi osemncane njengami ngaleso sikhathi. (Ekuphakameni kokuphanga nokuguguleka kwebhizinisi lomsindo ngenxa yalo).
Ngabatshela: Uma singasebenzisana, singasebenzisa ithuba lomculo wabo. Futhi lokhu kungasiza imboni ukuthola inani layo, esikhundleni sokuqukethwe okuningi kwamahhala.
Impendulo yathi: Yize kuyindaba ethokozisayo, ngeshwa akuzona zonke izimboni ezakhiwe ukuze zihlale unomphela. Ngaphuma ngabaleka lapho. Kwacaca ukuthi sasikumaplanethi ahlukene.
Kungaleso sikhathi-ke lapho ngahlangana khona noSteve noJob, ngathola ukuthi nabo bacabanga njengami. "
Ungafunda ingxoxo ephelele lapha. Kufanelekile.
