Uma isikhulu se-Apple, uJony Ive, sibonakala ngokuthile, kungenxa yokunganikezi izingxoxo eziningi kwabezindaba, kodwa kule gala lokugcina le-MET 2016, uJony Ive unikeze ingxoxo nephephabhuku iBusiness Fashion lapho, ngaphezu kwemfashini, wakhuluma ngenkampani yeCupertino ne-Apple Watch.
Iqiniso ukuthi akukho okumangazayo emazwini omklami omkhulu we-Apple, kepha kuyacaca ukuthi izingxoxo ezimbalwa azinikeza abezindaba zingahlala zenza imicabango ka-Ive yaziwe kancane. Okuthile okuzogqanyiswa kule ngxoxo ukuthi yindawo egxile kwimfashini ngakho-ke i-Apple Watch iyingxenye eyinhloko yayo, ngaphezu kwalokho nokuthi i-Ive ichaza kahle kangakanani, iwashi elihlakaniphile kunguhlobo lwayo lokuqala.
I-MET 2016 gala yayine-Apple njengomunye wabaxhasi, yingakho abezindaba bekwazile ukuxoxa nobuso obubaluleke kakhulu benkampani kulo mcimbi. Iqiniso ukuthi kwinhlolokhono ungafunda ukuthi empeleni ukwakheka kwemikhiqizo ye-Apple kuyinto ebaluleke kakhulu enkampanini futhi lokhu kuyinto kubaphoqa ukuthi basebenze kanzima ngaphakathi nangaphandle kwamadivayisi abo.
UJony Ive, uthathe ithuba lokuncoma umsebenzi owenziwe ngewashi elihlakaniphile futhi wazikhawulela ekuphindaphindeni inkulumo efana ncamashi naleyo esiyibone kwinhlolokhono ye-Apple CEO, Tim Cook ngemuva kokukhombisa imiphumela yezezimali yekota edlule. I-Apple Watch inendawo yokuthuthuka futhi yilokhu abathemba ukukwenza ngalo mkhiqizo omusha kukhathalogi yabo, ukuwuthuthukisa. Ngokusobala, ayivezanga imininingwane ebalulekile ngekusasa lemikhiqizo, kepha ngineqiniso lokuthi kulezi zinguquko ezilandelayo, izici zemodeli yamanje zizothuthuka. Iminyaka yokuphila kuka-S nokuthi ngeke iqale ukukhula ngokuqinile ize ibe nezizukulwane eziningana emakethe.