Ngemuva kokwenza eminye yemikhiqizo yobuchwepheshe obudume kakhulu kule minyaka engamashumi amabili edlule, uMklami Omkhulu wakwa-Apple UJony Ive, unezinye izinto engqondweni, ukukhathazeka okungahlangene nakancane nobuchwepheshe, kunokuphila kwansuku zonke kwabantu abaningi. Ezinsukwini ezimbalwa ezedlule iNorman Foster Foundation ihlele ingqungquthela lapho besizobona khona uJony Ive njengenkanyezi eyisihambeli, eshiye bonke ababekhona bedidekile lapho esho inselelo entsha afuna ukubhekana nayo esikhathini esizayo esiseduze: insipho yokuhambisa insipho.
Ngaphambi kokujoyina i-Apple, uJony Ive wayesebenza e-UK futhi omunye wemiklamo yakhe edume kakhulu kwakuwukwakhiwa kwendlu yangasese ephelele, ngeshwa asinazo izithombe. Kubukeka sengathi usekhathele ubuchwepheshe futhi ufuna ukubuyela ezimpandeni zakhe. Ngibe ne-Apple kusukela ngo-1992, futhi kube yingxenye enkulu yokwakhiwa kwe-iMac, iPod, iPhone, iPad, ne-Apple Watch. Kepha lapho engenayo imiklamo esalindile noma ethatha ikhefu, uhlangana nomngani wakhe uMarc Newson, ukuklama izinto zokwakha, njengekhamera yeLeica, omunye wemiklamo yakhe yakamuva ethandwa kakhulu.
Ngokusho kukaJony Ive, azikho izinto zokuhambisa insipho ezinhle futhi wudaba olumhlupha kakhulu, oluphoqe uJony ukuthi gxila emizamweni yakho emisha ekwakheni isipele esiphelele, I-iDispenser. UJony akazange aveze imininingwane eminingi yokuthi ungaba kanjani umhlinzeki wensipho ofanele, ngakho-ke okwamanje asinakukwazi ukuthi uJony ucabangani manje mayelana nalokhu. Angazi ngempela ukuthi uJony ufunani kumshini wokuhambisa izinto, kepha kufanele kube yinto ekhetheke kakhulu kuye ukuthi afune ukuthi insipho ephelele ayikasungulwa.
U-Errata esigabeni sokugcina, umugqa wokuqala: umbuzo 'omcasula' kakhulu