Isithombe: Business Insider Italia
Kubukeka kungenakwenzeka ukuthi lokhu kwenzeke, kepha i-Apple yayingenalo igama elithi 'Steve Jobs' elibhalisiwe. Abazalwane abambalwa base-Italy bathola ngalokhu futhi baqala ukuthengisa izingubo ngaphansi kwegama lomsunguli owaziwayo we-Apple. Inkampani, njengoba bekucacile, uye enkantolo necala.
Kumele sibuyele emuva onyakeni ka-2012. Eminyakeni emihlanu eyedlule, bobabili uVicenzo noGiacomo Barbato bakubona lokho I-Apple yayingakaze ibhalise igama lomsunguli wayo. Futhi ngemuva kokusebenzela ezinye izinkampani zemfashini, banquma ukuqala nokusungula inkampani yabo ngaphansi kwegama elithi "Steve Jobs." Lokho wukuthi, umugqa wonke wemikhiqizo esukela kuzinsiza kuya kuma-t-shirts, ama-sweatshirts, njll.
Isithombe: Business Insider Italia
Icala lika-Apple lashesha futhi labayisa laba bazalwane enkantolo. Kodwa-ke, ngokusho kwelinye lamaphephandaba asendaweni, bobabili abazalwane bazokwazi ukuqhubeka nezinhlelo zabo zokwethula ulayini wabo wezingubo onegama le-CEO edumile. Kungani? Yebo, ngoba okufunwa yi-Apple bekuqondiswe kakhulu kulogo kunasegama. Lokhu logo siqukethe "J" ngokulunywa okufanisa kancane i-apula elilunywe i-apula.
Kodwa-ke, izinkantolo aziboni nkinga kulokhu futhi azikholwa ukuthi kuyadukisa. Ngokusho kwenkantolo, incwadi ayidleki, okwenza ukuthi ikhasimende lingadukiswa. Ngakho-ke, abafowethu bakaBarbato bazokwazi ukuqhubeka nokuthengisa izikhwama, ojosaka, amasiketi, amabhulukwe, njll. ngaphansi kophawu lwentengiso lukaSteve Jobs.
Kepha ukumangala kunikezwa engxoxweni ababa nayo ne Uhlelo lwesiNtaliyane lweBusiness Insider: ezinhlelweni ezizayo abafowethu bakaBarbato bafuna ukungena ekuthengiseni ubuchwepheshe. Yize benganikanga imininingwane eyengeziwe ngakho, kungenzeka kakhulu ukuthi maduze nje sizoba nomakhalekhukhwini, amaphilisi nezinsiza ezahlukahlukene ngaphansi kwegama lomsunguli kaSteve Jobs. Noma singakuphiki: kungaba yisimo esingajwayelekile.
