Kusukela ngeSonto eledlule, inhloko ye-Apple, uTim Cook, ubehambela amazwe amaningi ase-Europe afana neFrance, Germany ne-England. NgeSonto eledlule uTim Cook udlule kwezinye zezitolo zakwa-Apple eziseMarseille, ukuze avakashele eParis futhi ahlangane nomklami we-haute couture osungule lonke iqoqo elisha nge-iPad Pro ne-Apple Pencil. Kamuva waya eJalimane, ukuvakashela umphakeli wazo zonke izingxenye ezenziwe ngokhuni kuzo zonke izitolo ze-Apple. Uhambo lwakhe lwase-Europe luphele eNgilandi lapho ngoLwesithathu olwedlule uthole umklomelo wokuhlonipha isayensi e-University of Glasgow.
Ngemuva kokuhamba kwakhe emazweni aseYurophu, UTim Cook ukwazile ukuhlangana noNdunankulu wase-United Kingdom, uTheresa May. UTim Cook ubefuna ukukhombisa ukukhathazeka kwakhe ngomonakalo uBrexit angawenza enkampanini yakhe ngokubheka ukuthi i-United Kingdom ingenye yezimakethe zayo ezinkulu. UTim Cook ubekhuluma noTheresa ngezinhlelo zesikhathi esizayo i-Apple enazo ezweni, izinhlelo ezingathinteka kakhulu yiBrexit, njengoba kungaba nomthelela omkhulu kwezomnotho kule nkampani.
Njengoba singafunda kwiBusiness Inisder, ingxoxo phakathi kwalaba bobabili ibihlobene nezinhlelo zakwa-Apple ezweni, iBrexit nesimo esikhona e-United Kingdom. Khumbula ukuthi izinyanga ezimbalwa Abakwa-Apple basebenza emahhovisi amasha azosiza lonke elaseYurophu futhi azotholakala eLondon. Ukuhamba kwe-United Kingdom ku-European Union kungalimaza lolu hlelo lwe-Apple, yize kubonakala sengathi kusuka eLondon, banesiqiniseko sokuthi i-European Union izobadedela bahambe nezimo abazifunayo, okuyinto i-European Union eyenqabile, kusukela ILondon ifuna okuhle kuphela kokuba se-European Union hhayi konke lokho okushoyo.