I-Apple izolo ishicilele ividiyo yayo entsha ebizwa nge- "Pride 2015", ekhombisa ukubamba iqhaza kwenkampani ku- San francisco ukuziqhenya umbukiso, isibonelo esicacile sokuthi i-Apple ukwehluka nelungelo lokuzikhethela ezimweni eziningi zingamandla ashukumisayo emisha.
Ngokuqondile, umcimbi ububanjwe ngoJuni 28, 2015, lapho izinkulungwane zabasebenzi bakwa-Apple ndawonye nemindeni yabo nabangane bajoyine ndawonye ukumasha eSan Francisco ngemashi yokuziqhenya. Okuhlukile impela ngalolu daba ukuthi kwakungebona abasebenzi baseMelika kuphela ababamba iqhaza, kodwa babevela emhlabeni wonke bezosiza »ukukhombisa nokuhalalisela ukuzibophezela kwethu okujulile ekulinganeni nokwehlukahlukana. Ngoba e-Apple, sikholelwa ukuthi ukwamukelwa kukhuthaza okusha. "
http://www.youtube.com/watch?v=SMUNO8Onoi4
Umphathi we-Apple uTim Cook uhlanganyele ku-tweet ngempelasonto ukuthi bangaphezu kuka-8.000 XNUMX abasebenzi bakwa-Apple, kanye nabangane nomndeni ababambe iqhaza kulo mbukiso. Le nkampani iphinde yethule okuqukethwe okuhlobene ne-LGBT kuma-iTunes (Lesbians, Gays, Bisexuals and Transsexourse) phambi kwabezindaba abahlukene, okungukuthi, ngokwesibonelo ungathola umculo wevidiyo esiwethula namuhla, ibizwa nge- «Imibala Ehlukile» ngeqembu i-Walk on the Moon, kusevisi ye-Apple Music.
I-Apple sekuyisikhathi eside i-a gqugquzela izimbangela ze-LGBTNgamanye amagama, yayingenye yezinkampani zokuqala zaseMelika ukunikela ngezinzuzo ezifanayo kwabashadile bobulili obufanayo. Ngo-2008, u-Apple wasekela ukuphikisana nesilinganiso sokuvota saseCalifornia esasihloselwe ukuvimbela umshado wobulili obufanayo.