Njengoba sesikukhumbuze amahlandla ambalwa namuhla, sisekude ngamahora ambalwa ukuqala kwe-Keynote yokuqala ye-WWDC 2015. I-Keynote lapho i-Apple kulindeleke ukuthi yethule khona, phakathi kwezinye izinto, ama-s amashainsiza yokusakaza umculo, i- I-Apple Umculo.
Hlala wazi ukuthi selokhu i-Apple ithenge inkampani yeBeats, ibilungiselela uhlelo olusha lokusakaza umculo olususelwa kuBeats Music, i- insiza yokusakaza umculo eyakhiwe nguBeats esikhathini esedlule futhi eyayiphumelela.
Kunamahlebezi amaningi okuthi yize i-Apple ingazivalanga ngokuphelele izivumelwano nezinkampani eziqopha umlando, kusasa kuzoba usuku olukhethwe ukwethula insiza entsha ye-Apple Music emphakathini. Sikunikeza lelo gama ngoba ubheka indlela abayilandele nge-Apple Pay noma i-Apple Watch, kungenzeka kakhulu ukuthi bafuna ukulandela umugqa futhi babize le sevisi entsha i-Apple Music.
Ngokuqondene nokuvuza okumbalwa esingakulindela, sizoba nensizakalo yokusakaza umculo efana kakhulu naleyo enikezwa yimikhiqizo efana neSpotify noma iPandora kodwa ngesici sokuthi ngeke kube khona inguqulo freemium lapho, ngenkululeko yokuba mahhala, ukukhangisa bekuzofakwa phakathi kwezingoma. Endabeni ye-Apple, sizoqala kusuka enguqulweni ekhokhelwayo leyo Kungaba yi- $ 9,99 ngenyanga, futhi ungajabulela inguqulo yamahhala yokuhlola uhlelo izinyanga ezintathu ngaphambi kokuthuthela enguqulweni ekhokhelwayo.
Okucacayo wukuthi i-Apple ifuna ukuba nohlelo lwayo olusha lokusakaza umculo ngomzamo wokuvuselela i-iTunes, okuzothi kusukela kusasa, iguqule igama layo futhi izobizwa nge-Apple Music, kugcinwa igama le-iTunes lesitolo esiku-inthanethi.
