Kusukela insiza yokusakaza umculo yakwa-Apple yethulwa ngoJuni 2015, insiza yomculo yokusakaza i-Spotify ihambile ikhula njalo ngenyanga ngokuxhuma nemikhawulo, lapho kufanele kube okuphambene nalokho, okungenani lapho insizakalo entsha yalolu hlobo ingena endaweni yesehlakalo.
Ngokuya ngemininingwane yakamuva ekhishwe yinkampani yaseSweden, kusukela ngoSepthemba 30, I-Spotify inababhalisile abakhokhelayo abayizigidi eziyi-113, elengeze kubasebenzisi benguqulo abayizigidi eziyi-137 nezikhangiso, benza inani eliphelele labasebenzisi bale nsizakalo labantu abayizigidi ezingama-250, okungaphansi kancane kunabantu bonke base-United States.
Imiphumela emihle etholwe yinkampani kwikota edlule itholwe kahle kakhulu emakethe yamasheya, kusukela lapho inkampani ithole ukwanda ngo-16% ngemuva kokumemezela izibalo zebhizinisi lenkampani. I-Spotify ifake ama-dollar ayizigidi eziyi-1.561 ngabasebenzisi abakhokhelwayo ngaphezu kwezinye izigidi eziyi-170 ezivela enguqulweni yeSpotify enezikhangiso.
Njengoba singafunda esitatimendeni inkampani esithumele kwabezindaba, uSpotify uthi uyikho ikhula kabili inyanga nenyanga kune-Apple Music. Ngaphezu kwalokho, uphinde wathi ukuzibophezela kwanyanga zonke kuphindwe kabili nokuthi izinga lakhe lokukhansela lehliswe ngesigamu ezindaweni ezimbalwa zokugcina.
Izindawo lapho inkampani ikhule khona kakhulu zikhona I-Latin America, i-Southeast Asia ne-India, lapho i-Apple inciphise intengo yokubhalisile ezinyangeni ezimbalwa ezedlule ukuze ifakwe ngentengo efanayo naleyo enikezwe yiSpotify neYouTube Music, kepha kubonakala sengathi isikhathi sesihambile futhi izakhamizi zezwe ziyaqhubeka nokuhlanganisa konke okunikezwa yi-Apple njengaphandle komnotho wamaphakethe akho.
Izibalo zakamuva ezisemthethweni esinazo ngenani lababhalisile ku-Apple Music zihambelana nenyanga kaJuni. Kusukela ngoJuni 30, isevisi yomculo yokusakaza ye- I-Apple inababhalisile abayizigidi ezingama-60. Kusukela lapho, asikaze sibe nezibalo ezisemthethweni mayelana nenani lababhalisile be-Apple Music.