Abasebenzisi be-Apple bahlala bekhokha ngaphezulu

Izifundo ezihlaziya imikhuba yabathengi zikhombisile eminyakeni yamuva nje ukuthi abasebenzisi be-Apple babonakala ngokuba ngamahlongandlebe ngemali. Lokho wukuthi, bafaka abantu abenza okuphambene nesikhathi samanje uma kukhulunywa ngokuzibeka esikhundleni sokulwa nalokho okubizwe "freemium".

Yize igama lingazwakala njengehlaya, i- freemium isu lebhizinisi elaziwa yibo bonke: nikela ngezinsizakalo zamahhala ongazikhokhisela ezinye ezikhethekile noma ezithuthukisiwe, khulula + Premium.

Lolu hlelo, noma kunjalo, lubukeka lungeyona ekahle ukunqoba abathandi be-Apple abaningi. Isikrini se-iPhone yisibonelo sakamuva lapho abanye abantu bezokhokha kakhulu ukuthola insizakalo engcono. Ngenkathi ingxenye eyodwa kwezintathu zabasebenzisi be-Android ibingathenga i-iPhone uma isikrini besinkulu, isifundo esifanayo (inhlolovo ye- Amakethe Ezimakethe ze-RBC) kuveza ukuthi uhhafu wabathengi abafuna ukushintsha umakhalekhukhwini wabo ezinyangeni ezintathu ezizayo, bacabanga ukuthenga i-iPhone kanti kubo ikota ibizokhokha kuze kufike ku- $ 100 ngaphezulu uma isikrini besinkulu.

Akunandaba noma ngabe i-Apple iyinakile le datha futhi isivele ilungiselela i-iPhone 6 ngokufanelekile, iphuzu ukuthi le mibono yembula umehluko phakathi kwalabo abadla i-Android nalabo abathanda i-Apple. Yize abasebenzisi be-Android bengacabanga ukushintshela ku-iPhone uma inesikrini esikhudlwana, isizathu esiyinhloko abangasenzi yintengo. Ku-Apple intengo akuyona inkinga.

Abasebenzisi be-Apple abayeki "konke mahhala" futhi bazimisele ukukhokha uma kufanele. Abanye baze baveze obala ukuthi baphikisana ne- “freemium”. Ezinsizakalweni ezifana nomculo noma ividiyo ku Ukusakaza Bakhala ngokukhangisa okuhlaselayo kepha bagcizelela kakhulu imboni yezemidlalo - yebo, kungazwakala kungajwayelekile kepha kukhona okhala ngokuthi kungadlalwa mahhala.

Akunasihloko2

Inkinga ngemidlalo yamahhala ukuthi ikhwalithi eminingi yokuzidela ngobuningi futhi, okubaluleke kakhulu, ukuthi ayikhululekile. Ekugcineni ugcina ukhokhela okungeziwe noma kungenzeka ukuthi uqhubeke nokuvela emdlalweni ukuze ungabambeki.

Okuhlukile kulolu hlobo lomdlalo freemium Kungaba yilabo abanikeza ithuba elithile lobuchwepheshe, okungaba ngaphezu kokuzijabulisa. Sibhekisa emidlalweni efana ne-poker eku-inthanethi eyakha imboni kubo uqobo. Lezi zicelo mahhala; ukuba nethuba lokuthi finyelela emiqhudelwaneni yamahhala noma ngabe uma ufisa ungancintisana nemali yangempela. Uhlobo lwendlela yesithathu enikeza inketho yokusebenzisa imali noma cha ngaphandle kokudela ikhwalithi yomdlalo, ngoba ukwesekwa kuyafana.

Abasebenzisi be-Apple bazoba ngaleyo ndlela yesithathu. Mahhala yebo kodwa ngaphandle kwemibandela; Uma kuzodingeka ngilahle ikhwalithi, ngibekezelele ukwaziswa okungafuneki noma ngigcine ngikhokha noma kunjalo, ngincamela ukukwenza kwasekuqaleni.

Noma ngubani othenga i-Apple uyazi ukuthi bayayifuna nokuthi bayifuna kanjani. Le grafu ye- I-Flurry Analytics y Isitolo se-Apple App kukhombisa ukukhula okumangazayo kwezinhlelo zokusebenza zamahhala; kodwa-ke, le nhlolovo efanayo ekupheleni konyaka odlule iphinde yabonisa ukuthi abasebenzisi be-Apple basebenzise ngaphezu kokuphindwe kathathu kuhlelo lokusebenza ngalunye kunabasebenzisi be-Android.

Ngenkathi izindleko ezijwayelekile ngesicelo sabalandeli be-Apple zingamasenti ayi-19, i-Android isebenzisa kuphela u-6, futhi nalabo abasebenzisa i-iOS bathenga ngaphezulu. Kuyinto efana nokucabanga ukuthi “uma ngithenga i-Ferrari angizukubeka uphethiloli omubi”.

Ngokwezinga lokuthi lo mkhuba uthinta nezinsizakalo ezingahlobene nezicelo zeselula. I- Wall Street Journal Idale impi encane yemidiya eminyakeni embalwa eyedlule, lapho le mikhuba yokusebenzisa ibiqala ukwaziwa, ngenkathi ishicilela ukuthi isiqhathanisi sehhotela i-Orbitz sikhombise ukunikezwa okuhlukile kuya ngokuthi umuntu obumfuna ubesebenzisa iMac noma iWindows.

Umholo ojwayelekile, e-US, womnikazi we-Mac ngu- $ 98.560 ngama- $ 74.452 atholwa ngumnikazi weWindows. Lokhu kwenza umsebenzisi we-Mac azimisele ukukhokha kufika ku-30% ngaphezulu ubusuku ngabunye futhi unethuba elingaphezulu ngama-40% lokubhuka kumahhotela ezinkanyezi ezi-4 noma ezi-5. Ngakho-ke, ngokusho kuka-Orbitz, akukhona ukuthi abakhombisanga ukuthengiselana okuhle kakhulu kwi-Mac kepha ukuthi ukusesha kwabo kukhombise namahhotela iWindows ebingeke ikucabangele nokukubuka. Ekugcineni kubonakala sengathi iMac neWindows zingaphezu kwezinhlelo ezimbili zokusebenza.


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  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
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  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.