Ngasekuqaleni kwaleli sonto i-Apple imemezele izinsuku zohlelo lweshumi lwe-Apple Music Festival, phambilini olwalubizwa ngeTunes Festival kodwa okwathi kusukela ngonyaka odlule lwaqanjwa kabusha ukuze luyivumelanise nenkundla entsha yokusakaza umculo yenkampani ezinze eCupertino. Yize usuku amemezela ngalo izinsuku, ngoSepthemba 18-30, U-Apple akazange aqinisekise ukuthi ngobani abaculi abayizimenywa abazoba, izivakashi zokuqala zisanda kwenziwa umphakathi. Lesi simemezelo senziwe nguJulie Adenuga ngohlelo lwezwi lwaseLondon oluzwakala kuBeats 1.
Okwamanje abaculi abaqinisekiswe ngokusemthethweni yi-Apple yilezi: Alicia Keys, Bastille, Britney Spears, Calvin Harris, Chance The Rapper, Elton John, Michael Bublé, OneRepublic, Robbie Williams kanye ne-The 1975 Headline Festival's 10th Anniversary. Ngesikhathi kugujwa i-Apple Music Festival ebiseLondon, okuyi izobanjelwa eRoundhouse yodumo, abasebenzisi bazokwazi ukujabulela uhlu lwadlalwayo olwenzelwe lo mcimbi, ngaphezu kokujabulela izingxoxo nezindawo ezingemuva kwesiteji.
Ubusuku obuyi-10 lapho kuzobanjelwa khona amakhonsathi ahleliwe, ingalandelwa bukhoma nge-Apple Music emazweni angaphezu kwekhulu lapho isiteji somculo sokusakaza se-Apple okwamanje sitholakala nge-iPhone, i-iPad, i-iPod touch, i-Mac, i-PC, i-Apple TV kanye namadivayisi we-Android ngohlelo olufanayo olufakiwe.
I-Beats 1 izophikisana nezinsuku ezandulela ithikithi ngalinye amathikithi ahlukahlukene ukuze abathandi be-Apple Music nabasebenzisi bakwazi ukuya kunoma yimaphi amakhonsathi mahhala ngokuphelele. I-Apple njengamanje inababhalisile abangaphezudlwana kwezigidi eziyi-15 kwinsizakalo yayo yokusakaza umculo i-Apple Music. Ngenkathi imininingwane eyamenyezelwa nguSpotify ngoJanuwari iveze ukuthi ngaleso sikhathi yayinababhalisile abakhokhelwayo abayizigidi ezingama-30, inombolo manje, lapho izinyanga eziyi-8 sezidlulile, kufanele ukuthi isikhule ngendlela efanayo naleyo ye-Apple Music