Esikhathini esingangonyaka esedlule, amahemuhemu ahlukahlukene akhomba ekutheni kungenzeka ukuthi inkampani vula i-Apple Store kwa-Israyeli. Kusukela lapho, sasingaphinde sizwe ngalokhu kungenzeka, okungenzeka ukuthi ekugcineni kukhanseliwe, njengoba i-Apple ingakwazanga ukufinyelela esivumelwaneni nabanikazi bendawo.
Lesi sitolo esisha se-Apple besizotholakala e-Azrieli Sarona Tower skyscraper, eTel Aviv, njengoba sinjalo esinye sezikhungo ezikhangisa kakhulu edolobheni, ngakho ukugeleza kwabantu kuqinisekisiwe. Ngaphezu kwalokho, itholakala kwenye yezindawo ezinamandla amakhulu okuthenga edolobheni. Ngokusobala, inkampani engumnikazi wendawo ayifuni ukungena eringini lika-Apple.
Phakathi kwezimo i-Apple evame ukuzidinga sithola ifayela le- isikhathi sokuqasha samahhala, engahlala unyaka wonke. Enye yemibandela okumele abanikazi bemihlaba bayamukele yile ukufaka isandla ezindlekweni zokusungula ngaphezu kokunakekela ukumaketha eyenziwa yinkampani, into ephinde yenzeka kwabanye opharetha bezingcingo eJapan futhi lokho kudale inkinga ngezikhathi ezithile neziphathimandla zezwe.
I-Azrieli Group, umnikazi wendawo u-Apple abehlose ukuyiqasha, usenqabile lesi sipho, ngokusho kwabezindaba abahlukahlukene bakwa-Israel, ngoba ayizange yamukele izimo zezomnotho zakwa-Apple. Lokhu kuphoqe inkampani kaTim Cook ukuthi ikhansele izinhlelo zokwandisa kuleli.
I-Apple ikhombisile eminyakeni yamuva ukuthi ubunzima lapho kuxoxwa ngezivumelwano. Esikhundleni sokushintsha ezinye zezimfuno zakhe, unquma ukunciphisa ukulahlekelwa kwakhe futhi amise iphrojekthi. Kwenzeka okufanayo eSueca, lapho umkhandlu wedolobha laseStockholm ukhansela isiphakamiso sawo. I-Apple, esikhundleni sokufuna enye indawo, inqume ukusika ukulahleka kwayo futhi ishiye iphrojekthi.
Kungenzeka ukuthi manje lokho U-Angela Ahrendts ushiye inkampani, I-apula yehlisa ukuzenzisa kwakho futhi ufune kancane, noma mhlawumbe awunenkani kangako futhi ubheka inketho yokuguqula, okungenani ingxenye, eminye yemigomo nezidingo lapho ufuna izindawo ezintsha zezitolo zakho.
