Ezinsukwini ezimbalwa ezedlule sakukwazisa ngezinhlelo zesikhathi esizayo zenkampani ezinze eCupertino ukwethula isigaba esisha ku-iTunes ongathola kuso, ngaphansi kwegama elithi Spoken Editions, izingcezu ezimfushane zomsindo, sengathi ziyi-podcast, kepha yebookuqukethwe kungaba yingxenye yombono, izindatshana zesayensi, izindatshana zebhizinisi, izindatshana zemfundo… Lezi zinhlobo zamafayela ziyefana ezingatholakala ezincwadini eziyinhloko zaseMelika ezifana ne-Time, TechCrunch, Forbes, The Huffington Post, Reuters, Smithsonian… Ama-Spoken Editions okuqala asevele etholakala ku-iTunes ukuze alandwe.
Lesi sigaba njengamanje sifaka imithombo engaphezu kwengu-40 efana neReuters, Wired, IGN, Jezebel, Playboy, The Huffington Post, Isikhathi, OZY, TechCrunch, Mashable, Life Hacks ... Okwamanje lezi zingcezu ezincane zomsindo zehlukaniswe ngezigaba ezahlukahlukene njengezifinyezo, ezombusazwe ngombono, izingxoxo zezomnotho, isayensi nobuchwepheshe, isiko le-pop, imidlalo namagajethi, indlela yokuphila ...
Ukuzama ukwandisa ukusetshenziswa kwalezi zinguquko zomsindo, inkampani esekwe eCupertino ihlanganyele neSpokenLayer, okuyiyo guqula izixhumanisi ze-RSS zibe amafayela alalelwayo bese uyinika izwi elingelayo futhi ibonakale ukuze wonke amafayela alalelwayo akule RSS azwakale ngezwi elifanayo. Lezi zinguquko ezikhulunywayo zingabandakanywa ekukhangisweni okuzoya kokunye ngokuphelele ukuzama ukunxephezela ngokulahleka kwabafundi okungenzeka ukuthi le ndlela entsha yokusebenzisa okuqukethwe kwewebhu ingakhiqiza.
Isibikezelo sika-Apple ukuthi njalo ngesonto kuzolayishwa amakhulu eziqephu ezintsha kulesi sigaba esisha. Umbono we-Apple awunabubele, yize kubonakala kanjalo ngokungatholi nzuzo ekukhangiseni okungafakwa yilezi zinhlelo, ngoba lezi zinguquko ezimfushane zomsindo zizotholakala kumncintiswano we-Amazon Echo i-Apple ebizoyilungiselela. Khumbula ukuthi u-Alexa, umsizi we-Amazon Echo njengamanje uyakwazi ukufunda okuqukethwe yimithombo yezindaba ezahlukahlukene esingeze umsebenzi osivumela ukuthi saziswe ngaso sonke isikhathi ngenkathi senza ezinye izinto futhi lokho kungathathi isikhathi kithi usuku nosuku.
