Izimali ze-Apple azigxilile kuphela ekuthengeni izinkampani, izinkambu zezikhungo zayo ezinkulu zedatha noma izakhiwo zezitolo zenkampani. I-Apple iphethe uchungechunge lwezakhiwo zamahhovisi ezisetshenziselwa izigaba ezahlukahlukene zenkampani futhi kulokhu kunjalo isakhiwo sehhovisi cishe samamitha-skwele ayi-12.000 abangasebenzisa kuzo ukuphatha nokuhlela konke okuqukethwe kwe-multimedia kwenkampani.
Isakhiwo esinezitezi ezine siseCulver City, esondelene kakhulu neHollywood, futhi impi yokuthola irenti yaxoxwa phakathi kweHBO ne-Apple uqobo. Okwamanje sikhuluma ngesakhiwo esakhiwayo futhi kubhekwe ukuthi bakwazi ukusisebenzisa ekupheleni konyaka ozayo.
Iziphathimandla zaseCulver City zanelisekile kakhulu ngabezindaba mayelana nentshisekelo ye-HBO ne-Apple kuleli bhilidi lehhovisi, into abayibeke emphakathini kwabezindaba bendawo. Lokhu konke kungaba yisinyathelo esisodwa kokuqukethwe okubukwayo noma kuhlinzekwe yi-Beats yenkampani futhi kumise amahhovisi eCulver City, kungaba njalo isu lokungena ngokuningiliziwe ezweni elibukwayo evela enkampanini yeCupertino. Sesivele siyazi ukuthi i-Apple iyayithanda le ngxenye futhi kancane kancane iya ngokuya yanda kulolu hlobo lwensizakalo.
Uchungechunge, amadokhumentari noma ngisho nezikhangiso ezenziwa abafana be-Apple zihlala zibonwa yizigidi zabantu futhi lokhu kungaba enye indlela yokuzama noma ukuthola okuthe xaxa emkhakheni. Amahemuhemu abelokhu ekhomba izinyanga ukuthi i-Apple izokwethula okuqukethwe kwayo kokulalelwayo nokungaphezu kwalokho enakho etafuleni njengamanje, sizobona ngokuhamba kwesikhathi ukuthi kuyiqiniso noma cha, okwamanje bayaqhubeka nokutshala imali emahhovisi futhi manje useduze nezindawo lapho umsebenzi oyinhloko kuyi-cinematographic.