Imikhuba yokuthenga yabasebenzisi iyashintsha futhi kusobala ukuthi iyabonakala nase-Apple, ngemuva kwemiphumela yezimali etholwe kwikota edlule. Abasebenzisi abasha abeza ku-Apple bavame ukwenza kanjalo ngemikhiqizo efana ne- i-iPhone, i-iPod Touch noma lezo ezinenani elilungisiwe.
Kulesi sigaba sokugcina sezimali, inkampani ithatha isifuba sedatha eyisihluthulelo futhi lokho U-50% wamakhasimende amasha we-Apple wethule ukuthengwa kwe-Mac noma i-iPad. Futhi lokhu kubaluleke kakhulu enkampanini ngoba iguqula indlela abafinyelela ngayo kumakhasimende amasha.
Emahoreni ambalwa adlule u-Apple uvule ukubhuka kwe-iMac entsha engama-intshi angama-24, i-Apple TV entsha ne-iPad Pro entsha ngakho-ke kubonakala ukuthi abasebenzisi abaningi bazokwethula ukuthenga lezi. Ngalo mqondo, gxuma ukwethulwa njengoba i-Apple yenza kulo nyaka. kungakunika umfutho wezomnotho njalo ngekota futhi ngemuva kokuthi i-iPhone kubonakala sengathi ama-Macs athola abasebenzisi ekugcineni abahumushela emalini ye-Apple.
Intengo eqinile ye-iMac entsha engama-intshi angama-24, ukwethulwa kwe-iPad Pro elindelwe isikhathi eside ngokuthuthuka kanye nama-M1 Chips amanye ama-Mac anayo futhi mhlawumbe nenani lama-AirTag athengisiwe, kungaholela i-Apple kumarekhodi amasha kwemali kulekota. Kepha lokhu kuzobonakala ngokuhamba kwesikhathi okwamanje okusobala ukuthi inkampani iyaqhubeka nokuthola abasebenzisi abasha futhi kulokhu abasebenzisi abasha abaqalisa i-Mac ne-iPad njengamadivayisi okuqala e-firm.