Kubukeka sengathi amamephu e-Apple asethathe isihlalo sangemuva senkampani, njengoba kutholakale izibuyekezo ezincane noma ezingekho nhlobo ezinyangeni ezedlule. Ngaphezu kwalolu suku kusenamazwe amaningi lapho imininingwane yezokuthutha zomphakathi ingakatholakali. Le nketho isivumela ukuthi sihambe emadolobheni sisebenzisa izithuthi zomphakathi kuphela. Ngenkathi ezinye izinhlelo zokusebenza ezifana ne-HERE WeGo, i-Nokia Maps yakudala, zinikeza lolu hlobo lolwazi cishe yonke indawo emhlabeni, njengeGoogle Maps, I-Apple isaluthatha lolu lwazi njengolwesibili emazweni amaningi, futhi bagxile ekunikezeni izinsizakalo ezintsha zolwazi emazweni lapho lolo lwazi lwalutholakala khona vele.
I-Apple isanda kufaka umsebenzi omusha ku-Apple Maps, umsebenzi omusha osivumela ukuthi sithole ngokushesha imininingwane mayelana nezindawo zokushaja zezimoto zikagesi nokuqashwa kwamabhayisikili eLondon naseParis, yize kungewona wonke amaphuzu akhona akhona, kepha esingathola kuphela lezo zenkampani yaseJalimane iCirrantic. Imininingwane ngezindawo eziqashiswa ngamabhayisikili iyatholakala futhi eNew York City kuphela.
Okwamanje kubonakala sengathi amamephu e-Apple azoqhubeka nokugxila ekungezeni izinsiza emazweni lapho isabelo semakethe siphezulu khona, ngoba uma kungenjalo angiqondi ukuthi kwenzeka kanjani ukuthi cishe eminyakeni emibili ngemuva kokumenyezelwa kwayo eWWDC, lImininingwane ngezithuthi zomphakathi ayikatholakali kunoma yiliphi idolobha laseSpain, isibonelo lokhomasisithinte eduze. Selokhu kwasuka iGoogle Maps ku-ecosystem ye-iOS, i-Apple izamile ukwenza ngcono insiza yayo yemephu ukuze imelane ne-Google enamandla onke, kepha kubukeka sengathi bekuyisinyathelo esihle ekuqaleni, siye ngemuva.