Ucwaningo lwamuva lubeka insizakalo entsha yokusakaza umculo enkingeni enkulu I-Apple Umculo ngiphetha ngokuthi nje inyanga nohhafu ngemuva kokwethulwa kwayo, yingxenye kuphela yabasebenzisi bayo abaqhubeka nokuyisebenzisa futhi cishe cishe okubili kokuthathu sekuvele kungasebenzi ukuvuselelwa okuzenzakalelayo.
Kuthiwani nge-Apple Music?
Njengoba kushiwo ngokwesiko, inkampani yaseCupertino yafaka "yonke inyama ku-grill" ukuze I-Apple Umculo Kwakuyimpumelelo enkulu kodwa, izibalo azihlanganisi.
Besilalele amasonto ambalwa, kunalokho sifunda, kunokuba I-Apple Umculo "Isivele inababhalisile abayizigidi eziyi-11," inani elicace bha uma ubheka intsha eyedlulele kule nsizakalo, kodwa futhi ngokusobala ihlupheka futhi ayanele. Inqwaba yemithombo yezindaba ethi izimele kepha ingenalo nelincane ikhono elibucayi baye bancoma labo ababhalisile abayizigidi eziyi-11 ngokwenza ihaba ngokweqile ngaphandle kokuxwayisa abafundi babo ngama-nuances athile abalulekile:
- Kusukela ngeledlule ngoJuni 30 ngesikhathi yethulwa I-Apple Umculo Kuze kube okungenani ngo-Septhemba 30 olandelayo, le sevisi ayinaye obhalisile oyedwa ngomqondo oqinile, kepha abasebenzisi abajabulela isivivinyo samahhala esingakhombisi intshisekelo enkulu kunokusebenzisa ithuba lephromoshini (lokho akusho ukuthi empeleni kukhona ayikho inzalo enkulu elandelayo).
- Abasebenzisi ababhalisile abayizigidi eziyi-11 abayimpumelelo. I-Apple inezinkulungwane zabasebenzisi emhlabeni wonke phakathi kwe-iPad, i-iPhone, i-iPod Touch, i-iTunes ... kanye nezigidi eziyishumi nanye kubonakala kuyimpumelelo kunoma ngubani? Ukube besibala ama-iPhones athengiswe ngonyaka owedlule ngabe asikhulumi ngabasebenzisi abangu-10%, futhi empeleni isibalo siphansi kakhulu.
Ngokuqondakalayo, manje njengoba izibalo zibukeka zimbi, asisakhulumi ngabhalisile, uma kungenjalo ngabasebenzisi. Ukuba nenkani, akekho obekufanele akhulume ngempumelelo ye I-Apple Umculo kuze kuphele lesi sikhathi sesivivinyo sonke esingasijabulela njengamanje (njengoba uzobona, e-Applelizados asikakwenzi lokho). Ukhiye wempumelelo, noma ukwehluleka, uzovela ngo-Okthoba 1 ngoba kuzoba lapho lapho, ngokuhlaziya izibalo zabasebenzisi abazimisele ukukhokha, singakhuluma ngababhalisi bangempela. Uma iningi lalabo abayizigidi eziyi-11 linquma ukukhokha imali yabo, lapho singakusho lokho Apple Usendleleni efanele ne-Apple Music, kepha uma kungenjalo, uzodinga ukulungisa endizeni, futhi uzodinga ukushesha kakhulu. Futhi kulapho wonke ama-alamu aqhamuka khona nje ngoba imiphumela yocwaningo lwakamuva ngu- UmculoWatch benza igama elilodwa lidlule ekhanda lami: ukwehluleka.
Ngokwalolu cwaningo, i-77% yabasebenzisi be-iOS e-United States bayazi ngobukhona be I-Apple Umculo futhi bangu-11% kuphela njengamanje abasebenzisa isevisi yomculo. Kepha izinto ziba zimbi njengoba siqhubeka eziphethweni ngenxa yalelo phesenti labasebenzisi bamanje, Ama-48% athi awasasebenzisi I-Apple Umculo y Ama-61% athi asevele evimbele ukuvuselelwa okuzenzakalelayo, okusho ukuthi, kusukela ngo-Okthoba 1 ngeke bakhokhe ukulalela umculo we-apula elilonyiwe.
Sibhekene nezibalo ezimbi, sibi kakhulu, futhi lokho kuzoba ngaphezulu kakhulu ngoba cishe izingxenye ezimbili kwezintathu zabasebenzisi azikholwanga zize zifike ezinqumweni zokukhokhela I-Apple Umculo.
Esinye isiphetho esivela kulo mbiko ukuthi I-Apple Umculo Luhehe abasebenzisi abaningi bomncintiswano asebevele bakhokhele insizakalo efanayo, kunabasebenzisi abajabulela izinhlelo zamahhala ngokukhangisa okufana neSpotify Free noma iPandora, okungukuthi, labo asebekhokhile bathambekele ekwenzeni njalo ngensizakalo ye-Apple. bamane basebenzise lesi sipho sezinyanga ezintathu samahhala?
Ngizisebenzisile mathupha I-Apple Umculo, kepha ngiyekile nokuyisebenzisa futhi ngikhubaze ukuvuselelwa okuzenzakalelayo. Kuyiqiniso ukuthi angikholwa noma, kuqala, nginentshisekelo kulolu hlobo lwezinsizakalo zomculo. Futhi angicacisi ukuthi liphi iphutha elikhulu elenziwe yinkampani iCupertino ngamanga, yize sinemikhondo ethile: ngemuva kwesibonisi esihle, kunokuhlangenwe nakho komsebenzisi okungajwayelekile kwe-Apple ngoba akuyona enembile. Sebenzisa I-Apple Umculo Kumapeketwane, kufanele sikuvume, futhi iphutha lokuqala elikhulu kube ukuhlanganisa le nsiza kuhlelo lokusebenza loMculo.
Kepha mhlawumbe inkinga ayihambisani nayo I-Apple Umculo njengoba kunjalo, uma kungenjalo emcabangweni wokusakaza umculo izinkampani ezinjengoSpotify, uPandora, uDeezer, uGoogle manje ne-Apple phakathi kwabanye, ziphikelela "ekusibekeni ngamehlo" kube sengathi siyisidingo uma iqiniso ukuthi Iningi labalaleli bomculo abafuni ukukhokha izikhokhelo zanyanga zonke zalolu hlobo lwenkonzo, ikakhulukazi ngoba labo abawuthanda ngempela umculo bafuna ukuwuphatha futhi bawuthokozele lapho bethanda, futhi bangashiywa nalutho kusukela lapho beyeka ukukhokha.
Ubufakazi balokhu, futhi sibuyela esihlokweni, ukuthi ivolumu enkulu kakhulu yabasebenzisi "eyebiwe" yi-Apple Music emncintiswaneni bese bevele bengabasebenzisi be-Premium: kuyilapho cishe isigamu sabasebenzisi be-iOS abasebenzisile I-Apple Umculo ayisasebenzi, ucwaningo luveza ukuthi ama-64% wabasebenzisi bamanje "ngokweqile" noma "kungenzeka kakhulu" bazimisele ukukhokhela okubhaliselwe I-Apple Umculo ngemuva kwesikhathi sesivivinyo samahhala, esiphela ngoSepthemba 30 kulabo ababhalise ngosuku lokuqalisa.
I-Apple Umculo ngeke afe. Inkampani ingayigcina isevisi noma ngalezo zibalo abaningi abaphikelela ngokuzichaza njengeziyimpumelelo, lapho zingaphumeleli, futhi kuzokwenzeka. Kepha U-Apple wenze iphutha elibi kakhulu, ziqhayise kwabasebenzisi abayizigidi eziyi-11 esikhundleni sokuzibuza ukuthi kungani kungabasebenzisi abayizigidi eziyi-11 kuphela.
I-ACLARACIÓN: ucwaningo okukhulunywa ngalo kwenziwa ngo-Agasti 2015 kubasebenzisi base-US abangama-5.000 13 abaneminyaka engaphezu kwengu-XNUMX ubudala, futhi imiphumela isisindisiwe kubantu base-United States.
UMTHOMBO | UmculoWatch