I-Apple yenza konke okusemandleni ukuze noma imuphi umsebenzisi onentshisekelo ekusakazeni umculo azi ukuthi kukhona okuthile ngaphandle kweSpotify, enye yezinsizakalo zokuqala zomculo zokusakaza eziza emakethe futhi etholakala njengamanje kuwo wonke amapulatifomu atholakalayo. I-Apple igxila emizameni yayo yokwandisa i-Apple Music ikakhulukazi e-United States nangaphandle kwendawo yayo akuvamile ukubona ukunyakaza okuzama ukuyenza ithandwe. Sibona okunye kwalezi zinyathelo ezimbalwa esivumelwaneni esifinyelelwe neBayer Munich, iqhawe lamanje leBundesliga, ukunikeza uhlu lwadlalwayo olukhethekile lwabo bonke abalandeli beqembu.
Lesi sivumelwano sivele ngenxa yokuvuselelwa koxhaso lweqembu laseGerman nguBeats, umxhasi osemthethweni weqembu, yingakho bengena futhi behla ebhasini lomhlangano ngama-headphone alo mkhiqizo manje ophethe i-Apple. Uhlu lwadlalwayo lokuqala seluyatholakala nge-Apple Music, lapho singathola khona okuqukethwe okukhethekile kanye namavidiyo akhethekile weqembu.
Kulolu hlu lwadlalwayo, iqembu lifuna ukwazisa ngezingoma eziyizintandokazi zombili iqembu lilonke nabadlali ngokuzimela. Impela ngalokhu kuhamba, i-Apple ithola abalandeli abaningi beqembu abasebenzisa ezinye izinsiza zomculo zokusakaza ukucabanga ngokushintshela ku-Apple Music, ukuze jabulela amavidiyo akhethekile nezingoma eziyizintandokazi zabadlali bakho.
Ngokusho kukaLarry Jackson, i-Apple ifuna ukuthi insiza yayo yokusakaza umculo ingabi yilokho kuphela, kodwa ibe yi- impambana mgwaqo lapho isiko le-pop nakho konke okuyimele kuhlangana khona.
