Namuhla izitatimende ziyizindaba, nge Twitter, ovela kowake wasebenza enkampanini yaseNyakatho Melika, ngubani ongaziqhayisa ngokuqhubeka kwakhe nokuningi futhi akukho okungaphansi kokusebenza ngaphansi kukaSteve Jobs, owayeyi-CEO ye-Apple, noTim Cook, oyinhloko yenkampani yamanje.
Kulezi zitatimende, kugxekwa kakhulu kwinethiwekhi yezenhlalo eyaziwayo, UBob burrough iqinisekisa ukuthi selokhu kwafika uTim Cook esikhundleni esiphezulu senkampani esekwe eCupertino, "I-Apple isiphenduke inkampani enesidina kakhulu ngenxa yoshintsho olukhulu kwindlela ezisebenza ngayo ngaphakathi."
UBob burrough Ngisebenze iminyaka engaphezu kwengu-7 njengeMenenja yokuThuthukiswa koMkhiqizo e-Apple. Ngamazwi akhe:
“Indlela esesiphethe ngayo manje isithambile kakhulu, yingakho kulo nyaka odlule u-2016 ube ngomunye wesithukuthezi kakhulu lokho kukhunjulwa enkampanini yezobuchwepheshe. "
USteve Jobs, wayaziwa (futhi egxekwa kakhulu) ngokugqugquzela udweshu nokukhuthaza ukuncintisana phakathi kwabasebenzi, ngaleyo ndlela eba ngumholi onempikiswano. Yize kunjalo, abaningi bathi lo mlingisi ophikisanayo uvelise ubuhlakani obufana neMac, i-iPod noma iPhones, okwenza inkampani yama-apula yaba nezinguquko nezimpawu ezinhle, njengoba sazi namuhla.
Ngemuva kokuthi uTim Cook ethathe izintambo, izingxabano phakathi kwabasebenzi zinciphile, kodwa futhi, uBob uthi, ukuncintisana nobuhlakani. Ngakho-ke, uthi, wenza abasebenzi bangawuthandi umsebenzi wabo:
'Abasebenzi abasancintisani. Umyalezo kaTim uzwakala futhi ucacile: Musa ukudala ingxabano! "
UBob uthi kube nomzuzu obalulekile owenza ukuthi izimangalo zakhe zitholakale kalula. Lapho uTim Cook enquma ukuxosha uScott Forstall, i-VP yeSoftware Engineering, uthumele umyalezo ocacile kubo bonke abanye abasebenzi benkampani.
Indlela yokusebenza phakathi kukaSteve Jobs noTim Cook yehluke ngokusobala. Noma kunjalo, Singakuqinisekisa ukuthi i-Apple isibe yinkampani eyisicefe futhi engabikezela?
Ngokwami, ngisebenzele umkhiqizo onikeza ukusekelwa kwezobuchwepheshe futhi lezi zitatimende ziyiqiniso ngokuphelele, okwamanje ngingakuqinisekisa ukuthi i-Apple yindawo esabekayo yokusebenza futhi into eyisicefe angisayiphathi, into ebi kakhulu ukuthi nalokhu Idluliselwe kumasistimu abo, kungaleso sikhathi, ngacabanga ukuthi uScott Forstall kufanele kube nguyena owathatha umyalo we-Apple, ukuthi ukungabi nentshisekelo kwabasebenzi kubangela ukuthi lapho kuvela inkinga ngayinye yokubuyekeza abangazange babe nayo ngaphambili, a ukuphathwa ngehlazo abaphathi bakaTim Cook abangenzanga lutho ngaphandle kokucekela phansi umkhiqizo benza ngokunembile okuphambene nalokho okwakucatshangwa nguJobs, ngalokho kukhombisa ukungabi buciko nokwazi ukuphatha inkampani enkulu kangaka!